George Anghelcev
Penn State University
H-index: 14
North America-United States
Top articles of George Anghelcev
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effects of Affect and Message Framing on Responses to Charity Advertising: A Construal Level and Regulatory Focus Perspective | Communication Studies | George Anghelcev Sela Sar Yan Huang | 2023/10/13 |
The Ideal Advertising Professor: A ZMET-Based Inquiry | Journal of Current Issues & Research in Advertising | George Anghelcev Sela Sar Jas L Moultrie S Shageaa Naqvi | 2023/1/19 |
Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers | Journal of Digital Media and Policy | George Anghelcev Sela Sar Justin D Martin Jas Moultrie | 2020/9/3 |
Effects of affect: How mood and arousal influence consumer evaluation of search engine result page (SERP) Ad Snippets | Journal of Interactive Advertising | Taylor Jing Wen Jackson Carter Sela Sar George Anghelcev Chang-Dae Ham | 2021/9/2 |
Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience | Mass Communication and Society | George Anghelcev Sela Sar Justin D Martin Jas L Moultrie | 2021/1/2 |
From echo chambers to ‘idea chambers’: Concurrent online interactions with similar and dissimilar others | International Communication Gazette | Justin D Martin F Hassan G Anghelcev S Shaath N Abunabaa | 2021/2/16 |
Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising | Journal of Promotion Management | Ruoxu Wang Yan Huang George Anghelcev | 2020 |
Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness | Journal of Food Products Marketing | George Anghelcev Siobhan McGroarty Sela Sar Jas L. Moultrie Yan Huang | 2020 |
Co-Authors
