Brittany Duff

Brittany Duff

University of Illinois at Urbana-Champaign

H-index: 20

North America-United States

About Brittany Duff

Brittany Duff, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at University of Illinois at Urbana-Champaign, specializes in the field of media psychology, (in)attention, advertising avoidance, media multitasking.

His recent articles reflect a diverse array of research interests and contributions to the field:

It Is All About Criticism: Understanding the Effect of Social Media Discourse on Legal Crowdfunding Campaigns

Regretful pleasure: Toward an understanding of flow cost in media use

Re-imagining the Power of Priming and Framing Effects in the Context of Political Crowdfunding Campaigns

Introducing a special issue on advertising & corporate social responsibility

Sensation seeking, media multitasking, and social Facebook use

Angry birds vs. sudoku: how different types of tasks in multitasking affect ad memory and mind wandering

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

Self-presentation on social media: When self-enhancement confronts self-verification

Brittany Duff Information

University

Position

Associate Professor of Advertising

Citations(all)

1610

Citations(since 2020)

1154

Cited By

897

hIndex(all)

20

hIndex(since 2020)

17

i10Index(all)

29

i10Index(since 2020)

26

Email

University Profile Page

University of Illinois at Urbana-Champaign

Google Scholar

View Google Scholar Profile

Brittany Duff Skills & Research Interests

media psychology

(in)attention

advertising avoidance

media multitasking

Top articles of Brittany Duff

Title

Journal

Author(s)

Publication Date

It Is All About Criticism: Understanding the Effect of Social Media Discourse on Legal Crowdfunding Campaigns

Proceedings of the ACM on Human-Computer Interaction

Sanorita Dey

Brittany RL Duff

Karrie Karahalios

2023/4/16

Regretful pleasure: Toward an understanding of flow cost in media use

Plos one

Giang V Pham

Brittany RL Duff

2022/5/12

Re-imagining the Power of Priming and Framing Effects in the Context of Political Crowdfunding Campaigns

Sanorita Dey

Brittany RL Duff

Karrie Karahalios

2022/4/27

Introducing a special issue on advertising & corporate social responsibility

Jameson L Hayes

Brittany RL Duff

2022/2/17

Sensation seeking, media multitasking, and social Facebook use

Social Behavior and Personality: an international journal

Gunwoo Yoon

Brittany RL Duff

Matthew P Bunker

2021/1/6

Angry birds vs. sudoku: how different types of tasks in multitasking affect ad memory and mind wandering

Journal of Current Issues & Research in Advertising

Sydney Chinchanachokchai

Brittany RL Duff

Ronald J Faber

2021/10/2

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

New Media & Society

Kristy A Hamilton

Seo Yoon Lee

Un Chae Chung

Weizi Liu

Brittany RL Duff

2020/7/29

Self-presentation on social media: When self-enhancement confronts self-verification

Journal of Interactive Advertising

Anlan Zheng

Brittany RL Duff

Patrick Vargas

Mike Zhengyu Yao

2020/9/1

Distracted mind: the effects of multitasking and mind wandering on consumer memory for ad content

International Journal of Advertising

Sydney Chinchanachokchai

Brittany RL Duff

Ronald J Faber

2020/7/3

Recommendation for video advertisements based on personality traits and companion content

Sanorita Dey

Brittany RL Duff

Niyati Chhaya

Wai Fu

Vishy Swaminathan

...

2020/3/17

Computationally analyzing social media text for topics: A primer for advertising researchers

Journal of Interactive Advertising

Joseph T Yun

Brittany RL Duff

Patrick T Vargas

Hari Sundaram

Itai Himelboim

2020/1/2

See List of Professors in Brittany Duff University(University of Illinois at Urbana-Champaign)

Co-Authors

H-index: 47
Karrie Karahalios

Karrie Karahalios

University of Illinois at Urbana-Champaign

H-index: 38
Xiaoli Nan

Xiaoli Nan

University of Maryland

H-index: 35
Wai-Tat Fu

Wai-Tat Fu

University of Illinois at Urbana-Champaign

H-index: 28
Brenna Ellison

Brenna Ellison

University of Illinois at Urbana-Champaign

H-index: 27
Patrick Vargas

Patrick Vargas

University of Illinois at Urbana-Champaign

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