frank Pons

Université Laval

H-index: 31

North America-Canada

frank Pons, With an exceptional h-index of 31 and a recent h-index of 22 (since 2020), a distinguished researcher at Université Laval,

His recent articles reflect a diverse array of research interests and contributions to the field:

Inclusive sponsorship activation and gender equity in sports: the case of orange company

Sponsorship activation: a systematic review and future research agenda

Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale

COVID-19: Physical Activity Behavior Change among Athletes in Québec (Canada)

The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption

The Human Brand: A systematic literature review and research agenda

Title	Journal	Author(s)	Publication Date
Inclusive sponsorship activation and gender equity in sports: the case of orange company	Corporate Communications: An International Journal	Pascale Marceau Frank Pons	2024/3/18
Sponsorship activation: a systematic review and future research agenda		Pascale Marceau Frank Pons	2023
Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale	Journal of Theoretical and Applied Electronic Commerce Research	Nataly Levesque Frank Pons	2023/10/1
COVID-19: Physical Activity Behavior Change among Athletes in Québec (Canada)	International Journal of Environmental Research and Public Health	Pascale Marceau Frank Pons	2022/10/25
The Key Role of Consumers’ Involvement: The Case of Organic Food Consumption	Multidisciplinary Business Review	Nataly Levesque Frank Pons	2021/9/17
The Human Brand: A systematic literature review and research agenda		Nataly Levesque Frank Pons	2020/8/31