Flor Morton
Universidad de Monterrey
H-index: 5
Latin America-Mexico
Top articles of Flor Morton
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations | Flor Morton Teresa Treviño Benavides Eduardo González-Treviño | 2024/3/1 | |
Traveling and Inclusion: A Stakeholder Approach to Tourism Experiences for Families with Children with Disabilities | Humanistic Management Journal | Flor Morton Mario Vázquez-Maguirre | 2024/2/28 |
Consumer’s Vulnerabilities and Potential Dignity Risks in the Context of Digital Transformation Processes | Flor Morton Mario Vázquez-Maguirre | 2023/9/24 | |
Trust Me! Building Consumers' Trust During the COVID-19 Pandemic | Flor Morton | 2023 | |
Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency | Ciencias Administrativas. Teoría y Praxis | Teresa Treviño Benavides Flor Morton Rodríguez | 2022/11/3 |
Neuromarketing for design thinking: The use of neuroscientific tools in the innovation process | Flor Morton | 2022/4/19 | |
Targeting kids in the digital age: The ethics of online marketing towards children | Flor Morton Teresa Treviño | 2021/5/10 | |
Managing digital workplace communications to maximise knowledge transfer: a collaborator's perspective | International Journal of Knowledge Management Studies | Teresa Treviño Flor Morton Laura Zapata-Cantu | 2021 |
Explorando el impacto de la transparencia del recipiente y el volumen de la música en el consumo de cerveza en un bar. | Flor Morton Edgardo Ayala Claudia Treviño Teresa Quintanilla | 2020 | |
Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers | Journal of Digital & Social Media Marketing | Flor Morton | 2020/1/1 |
Influencing Consumers’ Buying Behavior through Smell: An Abstract | Flor Esthela Morton Rodríguez | 2020 | |
The Impact of human vs. non-human causes on brand evaluations and purchase intentions | Revista Lasallista de Investigación | Flor Morton Teresa Treviño Osmar Arandia | 2020 |
The family grilling consumption experience in Mexico | Journal of Consumer Marketing | Flor Morton Teresa Treviño Claudia Quintanilla | 2020/6/18 |
O mpacto das causas humanas vs. Avaliações não-humanas em marcas e intenções de compra | Revista Lasallista de Investigación | Flor Esthela Morton-Rodríguez Teresa Berenice Treviño-Benavides Osmar Ernesto Arandia-Pérez | 2020/6 |
Co-Authors
