Dra. Teresa Treviño
Universidad de Monterrey
H-index: 5
Latin America-Mexico
Top articles of Dra. Teresa Treviño
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations | Flor Morton Teresa Treviño Benavides Eduardo González-Treviño | 2024/3/1 | |
“The New Online Normal”: Exploring Online Trends on E-commerce and Internet Use During and After COVID-19 Pandemic | Teresa Treviño Benavides | 2023/9/24 | |
Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing | Teresa Treviño Benavides Ana Teresa Alcorta Castro Sofia Alejandra Garza Marichalar Mariamiranda Peña Cisneros Elena Catalina Baker Suárez | 2023/6/24 | |
“It's Not Panic, I'm Just Getting Prepared”: Exploring Changes in Consumer Behavior During the COVID-19 Pandemic | Teresa Treviño | 2023/1/26 | |
Digital Moms: Devices, Social Networking Sites, and Perceptions Towards Digital Marketing Strategies | Teresa Treviño | 2022 | |
Social Media and Innovation: Opportunities and Challenges for Organizations | Teresa Treviño Benavides | 2022 | |
Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency | Ciencias Administrativas. Teoría y Praxis | Teresa Treviño Benavides Flor Morton Rodríguez | 2022/11/3 |
Targeting kids in the digital age: The ethics of online marketing towards children | Flor Morton Teresa Treviño | 2021/5/10 | |
Managing digital workplace communications to maximise knowledge transfer: a collaborator's perspective | International Journal of Knowledge Management Studies | Teresa Treviño Flor Morton Laura Zapata-Cantu | 2021 |
Unboxing the trend: Understanding why children watch unboxing videos on YouTube | Journal of Digital & Social Media Marketing | Teresa Treviño | 2021 |
The impact of human vs. non-human causes on brand evaluations and purchase intentions | Revista Lasallista de Investigación | Flor Morton Teresa Treviño Osmar Arandia | 2020 |
The family grilling consumption experience in Mexico | Journal of Consumer Marketing | Flor Morton Teresa Treviño Claudia Quintanilla | 2020/6/18 |
Explorando el impacto de la transparencia del recipiente y el volumen de la música en el consumo de cerveza en un bar. | Flor Morton Edgardo Ayala Claudia Treviño Teresa Quintanilla | 2020 | |
Using Customer Analytics to Succeed: The Case of Mexican SMEs | Business Intelligence and Analytics in Small and Medium Enterprises | Laura Zapata-Cantú Teresa Treviño Flor Morton | 2019/11/26 |
Co-Authors
