EunHa (Lena) Jeong, Ph.D.

EunHa (Lena) Jeong, Ph.D.

Iowa State University

H-index: 17

North America-United States

About EunHa (Lena) Jeong, Ph.D.

EunHa (Lena) Jeong, Ph.D., With an exceptional h-index of 17 and a recent h-index of 16 (since 2020), a distinguished researcher at Iowa State University, specializes in the field of Consumer Behavior & Psychology, Marketing, Sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Investigating consumers’ perceived benefits and risks of meal-kit delivery service

Green marketing versus demarketing: The impact of individual characteristics on consumers’ evaluations of green messages

Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion

Look What We Have Done to Fight Plate Waste! A Case of the Iowa State University Joan Bice Underwood Tearoom

An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?

You are what you speak: Influence of future time reference (FTR) in healthy menu promotion

The effect of future time reference on consumers’ travel and dining-out spending across countries

EunHa (Lena) Jeong, Ph.D. Information

University

Position

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Citations(all)

2326

Citations(since 2020)

1666

Cited By

1140

hIndex(all)

17

hIndex(since 2020)

16

i10Index(all)

21

i10Index(since 2020)

21

Email

University Profile Page

Iowa State University

Google Scholar

View Google Scholar Profile

EunHa (Lena) Jeong, Ph.D. Skills & Research Interests

Consumer Behavior & Psychology

Marketing

Sustainability

Top articles of EunHa (Lena) Jeong, Ph.D.

Title

Journal

Author(s)

Publication Date

Investigating consumers’ perceived benefits and risks of meal-kit delivery service

International Journal of Hospitality Management

HeeJin Shin

Jiyeon Jeon

EunHa Lena Jeong

2024/5/1

Green marketing versus demarketing: The impact of individual characteristics on consumers’ evaluations of green messages

Journal of Hospitality & Tourism Research

Xiaolong Shao

EunHa Jeong

Xingyi Zhang

SooCheong Jang

2023/1/13

Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion

International Journal of Hospitality Management

Xingyi Zhang

Eunha Lena Jeong

2023/1/1

Look What We Have Done to Fight Plate Waste! A Case of the Iowa State University Joan Bice Underwood Tearoom

Journal of Hospitality & Tourism Cases

Eric D Olson

EunHa Jeong

Xingyi Zhang

Xiaolong Shao

Katie Ginapp

...

2023/12/29

An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Tourism Management Perspectives

SoJung Lee

EunHa Lena Jeong

2023/9/1

Plant-based food is unhealthy—that’s not true! How can corrective messages help promote plant-based menus in quick-service restaurants?

International Journal of Contemporary Hospitality Management

Xingyi Zhang

EunHa Jeong

Xiaolong Shao

SooCheong Jang

2023/8/2

You are what you speak: Influence of future time reference (FTR) in healthy menu promotion

International Journal of Hospitality Management

EunHa Lena Jeong

Jinhyun Jun

Jewoo Kim

2023/8/1

The effect of future time reference on consumers’ travel and dining-out spending across countries

Current Issues in Tourism

Jewoo Kim

EunHa Jeong

Jinhyun Jun

2022/4/9

Enjoyment, convenience or both? Investigating key attributes for consumers to use interactive self-service technology in restaurants

Anatolia

Yang Xu

EunHa Jeong

Ahmed E Baiomy

2022/1/2

Consumers’ Perceived Effectiveness of COVID-19 Mitigation Strategies in Restaurants: What Went Well and What Could We Do Better?

International Journal of Hospitality Management

Yang Xu

Smita Singh

Eric Olson

EunHa Jeong

2022

Message Framing for Recycling Commitment in a Festival Setting: A Three-way Interaction Between Self-efficacy, Goal Specificity, and Construal Level

Event Management

Heelye Jason Park

Sojung Lee

Eunha Lena Jeong

Eric D Olson

2022/11/11

The Effects of Product Transformation Salience (PTS) on Festival Visitors' Recycling Intentions: Do gender and age matter?

Journal of Convention & Event Tourism

Xingyi Zhang

EunHa Jeong

Xiaolong Shao

Eric Olson

2022

Authenticity in Food: Scale Development and Validation

Journal of Quality Assurance in Hospitality & Tourism

Zahidah Ab-Latif

EunHa Jeong

SoJung Lee

2024/1/2

Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: The role of perceived CSR value and perceived usefulness

Journal of Convention & Event Tourism

Xingyi Zhang

Yang Xu

Eunha Jeong

Eric D Olson

2022/1/1

Menu labeling influence on purchase behaviors: Applying the theory of planned behavior and health consciousness

Appetite

Syafiqah Rahamat

EunHa Jeong

Susan W Arendt

Yang Xu

2022/5/1

The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation

International Journal of Hospitality Management

Xingyi Zhang

Xiaolong Shao

EunHa Lena Jeong

SooCheong Shawn Jang

2021/8/1

I am worth more than you think I am: Investigating the effects of upcycling on event attendees' recycling intention

International Journal of Hospitality Management

Xingyi Zhang

Xiaolong Shao

EunHa Jeong

Eric Olson

2021/4/1

Effectiveness of anthropomorphism in ugly food promotion: Do gender and age matter?

Journal of Foodservice Business Research

Xiaolong Shao

EunHa Jeong

SooCheong Jang

2021/9/3

Mr. Potato Head fights food waste: The effect of anthropomorphism in promoting ugly food

International Journal of Hospitality Management

Xiaolong Shao

EunHa Jeong

SooCheong Shawn Jang

Yang Xu

2020/8/1

Kosher labelling in restaurants: Examining the healthy halo effect

Journal of foodservice business research

EunHa Jeong

SooCheong Jang

2020/1/2

See List of Professors in EunHa (Lena) Jeong, Ph.D. University(Iowa State University)

Co-Authors

H-index: 86
SooCheong (Shawn) Jang, Ph.D.

SooCheong (Shawn) Jang, Ph.D.

Purdue University

H-index: 25
Jonathon Day

Jonathon Day

Purdue University

H-index: 18
SoJung Lee

SoJung Lee

Iowa State University

H-index: 16
Robert Bosselman

Robert Bosselman

Iowa State University

H-index: 11
Jewoo Kim

Jewoo Kim

Iowa State University

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