Dr. Yadvinder Parmar
Guru Nanak Dev University
H-index: 6
Asia-India
Top articles of Dr. Yadvinder Parmar
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A new scale to capture the multidimensionality of celebrity image | Global Business Review | Bikram Jit Singh Mann Yadvinder Parmar Mandeep Kaur Ghuman | 2023/12 |
role of green advertisement authenticity in determining customer's pro environmental behavior | Business and Society Review | Yadvinder Parmar Kulwinder Kaur Vikas Kumar Amanjot Singh Syan | 2021/6/14 |
Consumer–celebrity Parasocial interaction: A conditional process analysis | Global Business Review | Yadvinder Parmar Bikram Jit Singh Mann | 2021 |
Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection | Journal of Creative Communications | Yadvinder Parmar Bikram Jit Singh Mann | 2021 |
The moderating effect of attachment styles on the relationship between celebrity credibility and brand attachment | Journal of Family Trauma, Child Custody & Child Development | Giovanna Manna Pasquale Musso Daniel C Kopala-Sibley Rosalinda Cassibba Giorgio Falgares | 2020/4/2 |
Impact of celebrity endorser as in-store stimuli on impulse buying | The International Review of Retail, Distribution and Consumer Research | Yadvinder Parmar Bikram Jit Singh Mann Mandeep Kaur Ghuman | 2020/8/27 |
The match-up between celebrity associations and product type | Journal of Creative Communications | Yadvinder Parmar Mandeep Kaur Ghuman Bikram Jit Singh Mann | 2020/3 |
