Bikram Jit Singh Mann
Guru Nanak Dev University
H-index: 16
Asia-India
Top articles of Bikram Jit Singh Mann
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A new scale to capture the multidimensionality of celebrity image | Global Business Review | Bikram Jit Singh Mann Yadvinder Parmar Mandeep Kaur Ghuman | 2023/12 |
Measuring celebrity equity: Unearthing the consumer knowledge structure associations | Global Business Review | Mandeep Kaur Ghuman Yadvinder Parmar Bikram Jit Singh Mann | 2019 |
Exploring the relationship between celebrity worship and brand equity: The mediating role of self-brand connection | Journal of Creative Communications | Yadvinder Parmar Bikram Jit Singh Mann | 2021 |
Consumer–celebrity Parasocial interaction: A conditional process analysis | Global Business Review | Yadvinder Parmar Bikram Jit Singh Mann | 2021 |
Impact of celebrity endorser as in-store stimuli on impulse buying | The International Review of Retail, Distribution and Consumer Research | Yadvinder Parmar Bikram Jit Singh Mann Mandeep Kaur Ghuman | 2020/8/27 |
The match-up between celebrity associations and product type | Journal of Creative Communications | Yadvinder Parmar Mandeep Kaur Ghuman Bikram Jit Singh Mann | 2020/3 |
Sustainable supply chain activities and financial performance: An Indian experience | Vision | Bikram Jit Singh Mann Harmeet Kaur | 2020/3 |
