ProfessorsProfessors of University of RuhunaDr. PAP Samantha Kumara

Dr. PAP Samantha Kumara

University of Ruhuna

H-index: 9

Asia-Sri Lanka

About Dr. PAP Samantha Kumara

Dr. PAP Samantha Kumara, With an exceptional h-index of 9 and a recent h-index of 8 (since 2020), a distinguished researcher at University of Ruhuna, specializes in the field of Marketing, Consumer Behavior, Entrepreneurship, Brand Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Effect of Perceived Risk on Behavioural Intention of Using Digital Financial Services: Exploring the Theoretical Gap

Acceptance of product placement in social networking sites: the mediating role of materialism

Determinants of Customer Satisfaction in the Mobile Telecommunications Service Industry

Measuring consumer experience at the retail context: development of ConEx scale

Self-congruence and Consumer’s Emotional Brand Attachment Empirical Evidence from the Automobile Industry in Sri Lanka

Impact of Organizational Citizenship Behavior on Perceived Service Quality in Hotel Industry

Dr. PAP Samantha Kumara Information

University	University of Ruhuna
Position	Professor in Marketing Faculty of Management and Finance Sri Lanka
Citations(all)	416
Citations(since 2020)	243
Cited By	238
hIndex(all)	9
hIndex(since 2020)	8
i10Index(all)	9
i10Index(since 2020)	7
Email	Access Email
University Profile Page	University of Ruhuna
Google Scholar	View Google Scholar Profile

Dr. PAP Samantha Kumara Skills & Research Interests

Marketing

Consumer Behavior

Entrepreneurship

Brand Management

Top articles of Dr. PAP Samantha Kumara

Title	Journal	Author(s)	Publication Date
Effect of Perceived Risk on Behavioural Intention of Using Digital Financial Services: Exploring the Theoretical Gap	South Asian Journal of Business Insights	MWSS Silva HSC Perera PAP Samantha Kumara	2023
Acceptance of product placement in social networking sites: the mediating role of materialism	Global Knowledge, Memory and Communication	Tharaka Wijesundara Samantha Kumara	2023/7/25
Determinants of Customer Satisfaction in the Mobile Telecommunications Service Industry		AC Karunaratna PAPS Kumara	2022/12/31
Measuring consumer experience at the retail context: development of ConEx scale		PAPS Kumara AB Sirisena TR Wijesundara	2022
Self-congruence and Consumer’s Emotional Brand Attachment Empirical Evidence from the Automobile Industry in Sri Lanka		MM Hakmanage PAP Kumara	2021/9/2
Impact of Organizational Citizenship Behavior on Perceived Service Quality in Hotel Industry	Journal of the University of Ruhuna	RM Ratnayaka PAPS Kumara MWSW Silva	2020/5/20