M J Fazeela Ahsan

M J Fazeela Ahsan

University of Colombo

H-index: 5

Asia-Sri Lanka

About M J Fazeela Ahsan

M J Fazeela Ahsan, With an exceptional h-index of 5 and a recent h-index of 4 (since 2020), a distinguished researcher at University of Colombo, specializes in the field of international marketing, green marketing, internet marketing, branding beyond the boundaries.

His recent articles reflect a diverse array of research interests and contributions to the field:

Impact of Social Media Influencer Characteristics on Consumer Purchase Intention of Beauty and Personal Care Products in Sri Lanka

Sri Lankan Consumer Responses towards Online Behavioural Advertising (OBA) on Social Media (Facebook)

The Purchase Intention towards Green Cosmetics among Female Consumers in Sri Lanka: Role of Health Value as a Mediator

Consumer responses towards Online Behavioural Advertising (OBA) on Facebook

The impact of social media influencer (SMI) characteristics on consumer purchase intention (CPI) of beauty and personal care (BPC) products in Sri Lanka

M J Fazeela Ahsan Information

University

Position

PROFESSOR IN MARKETING

Citations(all)

71

Citations(since 2020)

41

Cited By

46

hIndex(all)

5

hIndex(since 2020)

4

i10Index(all)

3

i10Index(since 2020)

0

Email

University Profile Page

University of Colombo

Google Scholar

View Google Scholar Profile

M J Fazeela Ahsan Skills & Research Interests

international marketing

green marketing

internet marketing

branding beyond the boundaries

Top articles of M J Fazeela Ahsan

Title

Journal

Author(s)

Publication Date

Impact of Social Media Influencer Characteristics on Consumer Purchase Intention of Beauty and Personal Care Products in Sri Lanka

Faculty of Management and Finance University of Colombo Sri Lanka

FJ Ahsan

SANT Senarath

2023/11/17

Sri Lankan Consumer Responses towards Online Behavioural Advertising (OBA) on Social Media (Facebook)

Faculty of Management and Finance University of Colombo Sri Lanka

TKD Jayathunga

FJ Ahsan

2023/11/17

The Purchase Intention towards Green Cosmetics among Female Consumers in Sri Lanka: Role of Health Value as a Mediator

FJ Ahsan

U Ferdinando

2023/9/20

Consumer responses towards Online Behavioural Advertising (OBA) on Facebook

International Journal of Research and Innovation in Social Science

Fazeela J Ahsan

Kashmi D Jayathunga

2023

The impact of social media influencer (SMI) characteristics on consumer purchase intention (CPI) of beauty and personal care (BPC) products in Sri Lanka

Journal of Economic Research & Reviews

F Ahsan

SANT Senarath

2023

See List of Professors in M J Fazeela Ahsan University(University of Colombo)