Dr. Muhammad Adnan Bashir

Dr. Muhammad Adnan Bashir

Institute of Business Management

H-index: 8

Asia-Pakistan

About Dr. Muhammad Adnan Bashir

Dr. Muhammad Adnan Bashir, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Institute of Business Management, specializes in the field of Brand Equity, Social Media Marketing, Brand Love, Consumer Engagement, Brand Communities.

His recent articles reflect a diverse array of research interests and contributions to the field:

Predicting Factors influencing Islamic Marketing. A research upon emerging Marketing Paradigm.: Predicting Factors influencing Islamic Marketing. A research upon emerging …

Microplastic contamination from surface waters and commercially valuable fishes of Karachi Coast, Pakistan

The influence of servant leadership on employees' outcomes via job embeddedness in hospitality industry

Leader’s toxicity at workplace: how leader’s decadence affect employees? A Pakistani perspective

Forecasting Euro against US dollar via combination of NARDL and Univariate techniques during COVID-19

The role of virtual community participation and engagement in building brand trust: Evidence from Pakistan business schools

Technological Antecedents of Organizational Agility: PLS SEM Based Analysis Using IT Infrastructure, ERP Assimilation, and Business Intelligence

Forecasting exchange rates: An empirical application to Pakistani rupee

Dr. Muhammad Adnan Bashir Information

University

Position

___

Citations(all)

217

Citations(since 2020)

212

Cited By

28

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

8

i10Index(since 2020)

8

Email

University Profile Page

Institute of Business Management

Google Scholar

View Google Scholar Profile

Dr. Muhammad Adnan Bashir Skills & Research Interests

Brand Equity

Social Media Marketing

Brand Love

Consumer Engagement

Brand Communities

Top articles of Dr. Muhammad Adnan Bashir

Title

Journal

Author(s)

Publication Date

Predicting Factors influencing Islamic Marketing. A research upon emerging Marketing Paradigm.: Predicting Factors influencing Islamic Marketing. A research upon emerging …

KASBIT Business Journal

Usama Iqbal

Muhammad Adnan Bashir

Junaid Ansari

2023/3/31

Microplastic contamination from surface waters and commercially valuable fishes of Karachi Coast, Pakistan

Regional Studies in Marine Science

Nazia Arshad

Muhammad Mansoor Alam

Mazliham Bin Mohd Su’ud

Sobia Imran

Tooba Siddiqui

...

2023/9/1

The influence of servant leadership on employees' outcomes via job embeddedness in hospitality industry

Journal of Hospitality and Tourism Insights

Muhammad Qamar Zia

Muhammad Naveed

Muhammad Adnan Bashir

Asif Iqbal

2022/6/28

Leader’s toxicity at workplace: how leader’s decadence affect employees? A Pakistani perspective

SAGE Open

Muhammad Azeem Qureshi

Muhammad Sufyan Ramish

Junaid Ansari

Muhammad Adnan Bashir

2022/5

Forecasting Euro against US dollar via combination of NARDL and Univariate techniques during COVID-19

foresight

Muhammad AsadUllah

Muhammad Adnan Bashir

Abdur Rahman Aleemi

2022/4/29

The role of virtual community participation and engagement in building brand trust: Evidence from Pakistan business schools

The Journal of Asian Finance, Economics and Business

Muhammad TABISH

Muhammad Adnan BASHIR

Muhammad Mansoor ALAM

Zalizah Awang LONG

Mohd Khairil RAHMAT

2022

Technological Antecedents of Organizational Agility: PLS SEM Based Analysis Using IT Infrastructure, ERP Assimilation, and Business Intelligence

Market Forces

Muhammad Yasir

Muhammad Adnan Bashir

Junaid Ansari

2021/6/1

Forecasting exchange rates: An empirical application to Pakistani rupee

The Journal of Asian Finance, Economics and Business

Muhammad ASADULLAH

Adnan BASHIR

Abdur Rahman ALEEMI

2021

Effectiveness of Leadership Behaviors in High Power Distance Communities: A Study of Large Scale Enterprises

KASBIT Business Journal

Shiraz Ahmed

Adnan Bashir

Muhammad Azeem Qureshi

2021/3/31

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment

Lahore Journal of Business

Shehla Qaiser

Muhammad Adnan Bashir

Muhammad Yasir

Syed Muhammad Fahim

2021/3/1

The effect of fear-of-missing-out (fomo) on hedonic services purchase in collectivist and restrained society: A moderated-mediated model

Academy of Strategic Management Journal

Saima Munawar

Adnan Bashir

Syed Muhammad Fahim

Asma Rehman

Bazla Mukhtar

2021

Descriptive Dimensions of Brand Equity in the Insurance Industry of Pakistan: A Literature Review

International Journal of Innovation, Creativity and Change

Imam Uddin 3. Masood H.

Saima N.Z.

M.A. Qureshi

M.A. Bashir M.S.

Mehboob-ul Hassan

2021

Impact of brand community participation on brand equity dimension in luxury apparel industry-A structural equation modeling approach

South Asian Journal of Management

Muhammad Adnan Bashir

Nadia Ayub Ali

Tariq Jalees

2020

A Systematic review on the impact of Facebook usage on academic performance

Samia Nadeem

Maryam Ahmed Dhool

Rehan Muzammil Butt

Abdul Rasheed

Adnan Bashir

2020/12/20

Responsiveness of millenial (generation Y) to social media recruitment campaigns: evidence from Pakistan

Independent Journal of Management & Production

Seema Chandani

Adnan Bashir

Afaq Kazi Ahmed

2020/12/1

The interaction of situational factors on individual factors and self-development

European Journal of Training and Development

Muhammad Qamar Zia

Muhammad Naveed

Muhammad Adnan Bashir

Aamir Feroz Shamsi

2020/6/17

The Influence of Adtrust (Trust in Advertising) on Current and Future Purchases of Consumers: A Study of Hair Products in Pakistan

IBT Journal of Business Studies (JBS)

Aisha Yusuf Mesiya

Muhammad Adnan Bashir

Muhammad Azeem Quresh

Mukhtar Ahmed Khan

2020

See List of Professors in Dr. Muhammad Adnan Bashir University(Institute of Business Management)

Co-Authors

H-index: 15
Dr. Nadia Ayub

Dr. Nadia Ayub

Institute of Business Management

H-index: 9
Dr. Syed Muhammad Fahim

Dr. Syed Muhammad Fahim

Institute of Business Management

H-index: 9
Dr. Muhammad Azeem Qureshi

Dr. Muhammad Azeem Qureshi

Institute of Business Management

H-index: 6
Dr. Muhammad Asadullah

Dr. Muhammad Asadullah

Institute of Business Management

H-index: 6
Dr. Afaq Ahmed Kazi

Dr. Afaq Ahmed Kazi

Institute of Business Management

H-index: 5
Dr. Junaid Ansari

Dr. Junaid Ansari

Institute of Business Management

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