Dora Simões
Universidade de Aveiro
H-index: 9
Europe-Portugal
Top articles of Dora Simões
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Virtues of Tribal Behaviour in Sport: The Case of Portuguese Football Brands | International Journal of Marketing, Communication and New Media | Tiago Vieira Dora Maria Simões | 2024/1/19 |
Does “story-making” have the potential to engage prosumers around a higher education institution’s brand?: The case of Aveiro’University | Paola Stumpf Rodrigues Joao Batista Dora Simões | 2023/6/20 | |
Are Colors Emotional Triggers in Digital Branding? | Joana Sampaio Correia Dora Simões | 2022/3/30 | |
A VISÃO DOS JOVENS ADULTOS SOBRE AS CAMPANHAS DE STORYTELLING | Innovar | Belem Barbosa Dora Simões Fabiana Leal | 2022/3 |
LES OPINIONS DES JEUNES ADULTES SUR LES CAMPAGNES DE NARRATION NUMÉRIQUE | Innovar | Belem Barbosa Dora Simões Fabiana Leal | 2022/3 |
Young Adults' Views on Digital Storytelling Campaigns | Innovar | Belem Barbosa Dora Simões Fabiana Leal | 2022/3 |
Learning about the customer for improving customer retention proposal of an analytical framework | Journal of Marketing Analytics | Dora Simões Joana Nogueira | 2022/3 |
GLOCAL OUTPUTS THROUGH INNOVATIVE PRACTICES IN THE ‘FAIR FOOD FOR A SMART LIFE’PROJECT | C Amaral Santos MM Pinheiro S Filipe B Barbosa D Simões | 2022 | |
Between promises and pitfalls: The impact of mobility on the internationalization of higher education | Journal of further and higher education | Gonçalo Paiva Dias Belem Barbosa Claudia Amaral Santos Margarida M Pinheiro Dora Simões | 2021/1/2 |
AIS Electronic Library (AISeL) | Paul Nesbit | 2001/12/19 | |
The Contribution of Data Science Applied to Customer Relationship Management: A Systematic Literature Review | Dora Maria Simões | 2021 | |
The Design of Social Coupons Used as a Digital Promotional Tactic | Joana Sampaio Correia Dora Simões | 2021 | |
Exchange Students’ Views on Tourism: The Impact of First-Hand Experiences on Transversal Skills Development and Loyalty to the Host Destination | Academic Tourism: Perspectives on International Mobility in Europe | Sandra Filipe Belem Barbosa Claudia Amaral Santos Margarida M Pinheiro Dora Simões | 2021 |
Digital access and literacy: Familiarity with digital technologies in european union countries | Margarida M Pinheiro Dora Simões | 2020 | |
Marketing Relacional na Mira da Disrupção Digital: Pérolas e perigos da implementação de um sistema de CRM em B2B | International Journal of Marketing, Communication and New Media | Dora Maria Simões Hanna Karachun | 2020/4/1 |
The Contribution of the Technology Acceptance Model for an Active Teaching and Learning Process in Higher Education | Paula Faustino Dora Simões | 2020 | |
Book trailers and storytelling in the art of persuading the consumer | Dora Simões Raquel Costa | 2020 | |
Social Media Environments Supporting Erasmus Students’ Integration | Daniela Tavares Dora Simões João Batista | 2020 | |
App PT-UA: proposal of an instantiation artefact as facilitator of social learning in a tutoring program | International Journal of Learning Technology | Dora Simões Nuno Soares Gillian Moreira | 2020 |
Co-Authors
