Belem Barbosa

Belem Barbosa

Universidade do Porto

H-index: 17

Europe-Portugal

About Belem Barbosa

Belem Barbosa, With an exceptional h-index of 17 and a recent h-index of 16 (since 2020), a distinguished researcher at Universidade do Porto, specializes in the field of consumer behaviour, digital marketing, word-of-mouth communication, sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Virtual Influencers: A Bibliometric Analysis

Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

How do e-governance and e-business drive sustainable development goals?

The Potential Role of Blockchain in Supply Chain Management in the Automotive Industry

Effectiveness of ATM withdrawal forecasting methods under different market conditions

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on# womensday Posts by Companies

Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study

Belem Barbosa Information

University

Position

School of Economics and Management

Citations(all)

941

Citations(since 2020)

895

Cited By

150

hIndex(all)

17

hIndex(since 2020)

16

i10Index(all)

24

i10Index(since 2020)

24

Email

University Profile Page

Universidade do Porto

Google Scholar

View Google Scholar Profile

Belem Barbosa Skills & Research Interests

consumer behaviour

digital marketing

word-of-mouth communication

sustainability

Top articles of Belem Barbosa

Title

Journal

Author(s)

Publication Date

Virtual Influencers: A Bibliometric Analysis

Belem Barbosa

2024

Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Sikandar Ali Qalati

Belem Barbosa

Pankaj Deshwal

2024/3/28

How do e-governance and e-business drive sustainable development goals?

Technological Forecasting and Social Change

Oleksii Lyulyov

Tetyana Pimonenko

Jose Ramon Saura

Belem Barbosa

2024/2/1

The Potential Role of Blockchain in Supply Chain Management in the Automotive Industry

Catarina Teixeira

Gabriela Bessa

Inês Ricardo

Mariana Ferreira

Rafaela Martins

...

2024

Effectiveness of ATM withdrawal forecasting methods under different market conditions

Technological Forecasting and Social Change

Marcin Suder

Henryk Gurgul

Belem Barbosa

Artur Machno

Łukasz Lach

2024/3/1

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

Belém Barbosa

José Ramón Saura

Dag Bennett

2024/2

From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on# womensday Posts by Companies

Cássia Liandra Carvalho

Belem Barbosa

Claudia Amaral Santos

2024

Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study

International Journal of Marketing, Communication and New Media

Chaitra Katti

Belem Barbosa

2024/1/19

Perceived greenwashing and its impact on eco-friendly product purchase

Tourism & Management Studies

Belem Barbosa

Zaila Oliveira

Ana Maria Regalo Coelho

2024/2/20

Emotional Facets of Car Driving Experience and Purchase Decision Making: A Bibliometric Review

Mehdi Mahdavi

Belem Barbosa

John L Graham

2024

Contemporary trends in innovative marketing strategies

Belem Barbosa

2024/2/19

Marketing Innovation Strategies and Consumer Behavior

Belem Barbosa

2024/4/9

Critical Success Factors of SME Internationalization From Developed to Developing Economies

Henrique Espírito Santo

Belem Barbosa

2024

Building Bridges: Community-Based Projects for Participation and Social Inclusion of Rural NEETs

NEETs in European rural areas

Tatiana Ferreira

Adriano Mauro Ellena

Frida Jonsson

Belém Barbosa

Pınar Uyan-Semerci

...

2024/2/9

Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services

SAGE Open

Hugo Ribeiro

Belem Barbosa

Antonio C Moreira

Ricardo Rodrigues

2024/4

Factors influencing employees’ eco-friendly innovation capabilities and behavior: the role of green culture and employees’ motivations

Environment, Development and Sustainability

Sikandar Ali Qalati

Belem Barbosa

Blend Ibrahim

2023/10/9

The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement

Cuadernos de Gestión - Management Letters

Belém Barbosa

Edar Añaña

2023

Intention to purchase eco-friendly handcrafted fashion products for gifting and personal use: a comparison of national and foreign consumers

Behavioral Sciences

Dindin Saepudin

Alireza Shabani Shojaei

Belem Barbosa

Isabel Pedrosa

2023/2/14

Blockchain Implementation in Food Retail Supply Chain Management: A Case Study

Ana Presa

Beatriz Correia

Beatriz Melo

Diana Martins

Margarida Vieira

...

2023

THE MULTIDIMENSIONAL OUTCOMES OF HAPPINESS AT WORK WHEN THERE IS NO EXPLICIT STRATEGY: THE VIEWS OF B2C EMPLOYEES

International Journal of Business and Society

Belem Barbosa

Ivete Marques

Claudia Amaral Santos

2023/4/7

See List of Professors in Belem Barbosa University(Universidade do Porto)