Dongmei Zha
Middlesex University
H-index: 3
Europe-United Kingdom
Top articles of Dongmei Zha
Customer Experience: A Critical Review and Research Agenda
2024/3/5
Dongmei Zha
H-Index: 1
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation Review
2024/2/2
Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace
Qualitative Market Research: An International Journal
2024/4/16
Embracing the paradox of customer experiences in the hospitality and tourism industry
2024/4
Dongmei Zha
H-Index: 1
Synthesizing the customer experience concept: A multimodularity approach
Journal of Business Research
2023/11/1
Dongmei Zha
H-Index: 1
Experiencing the sense of artificial-intelligence-enabled virtual assistants in retailing
2023/9/29
Dongmei Zha
H-Index: 1
Sensory brand experience: conceptualisation, measurement, and impact on performance outcomes
2023/1/5
Dongmei Zha
H-Index: 1
Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood
2022/10/21
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Qualitative Market Research: An International Journal
2022/3/29
Making sense of sensory brand experience: Constructing an integrative framework for future research
2022/1
Gustative signatures as corporate brand identifiers: exploring the sensuality of taste as a marketing strategy
2021/9/30
Dongmei Zha
H-Index: 1
Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction
2021/7/29
An assessment of customer experience concept: Looking back to move forward
2021/7/29
An assessment of brand experience knowledge literature: Using bibliometric data to identify future research direction
2020/7
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