TC Melewar
Middlesex University
H-index: 70
Europe-United Kingdom
Top articles of TC Melewar
Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
Corporate Reputation Review
2024/4/8
The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector
2024/3/5
Tc Melewar
H-Index: 53
Suraksha Gupta
H-Index: 22
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
2024/3/5
Tc Melewar
H-Index: 53
Suraksha Gupta
H-Index: 22
Conception, Challenges, and Commendation in Logistics and Transport Sector
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
2024/3/5
Tc Melewar
H-Index: 53
Suraksha Gupta
H-Index: 22
Introduction to the Book
2022/5/17
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation Review
2024/2/2
26 The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector
2024
Tc Melewar
H-Index: 53
Suraksha Gupta
H-Index: 22
Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions
2023/9/29
Tc Melewar
H-Index: 53
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants.
2023/9/6
Tc Melewar
H-Index: 53
The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants
Journal of Hospitality & Tourism Research
2023/9
Tc Melewar
H-Index: 53
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
European Business Review
2023/6/20
Constantinos Vasilios Priporas
H-Index: 23
Tc Melewar
H-Index: 53
The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
2022/10/21
Bang Nguyen
H-Index: 3
Tc Melewar
H-Index: 53
Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood
2022/10/21
The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers
Qualitative Market Research: An International Journal
2022/3/29
Tc Melewar
H-Index: 53
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Qualitative Market Research: An International Journal
2022/3/29
Making sense of sensory brand experience: Constructing an integrative framework for future research
2022/1
Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach
Corporate reputation review
2021/11
Tc Melewar
H-Index: 53
Corporate Brand Signature Management: Logo, design, typeface, and colour
2021/9/30
Tc Melewar
H-Index: 53
CORPORATE BRAND SIGNATURE MANAGEMENT
Corporate Brand Design: Developing and Managing Brand Identity
2021/9/30
Tc Melewar
H-Index: 53
Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction
2021/7/29
