Deborah Small

Deborah Small

University of Pennsylvania

H-index: 39

North America-United States

About Deborah Small

Deborah Small, With an exceptional h-index of 39 and a recent h-index of 33 (since 2020), a distinguished researcher at University of Pennsylvania, specializes in the field of Decision Making, Emotion, Prosocial Behavior, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Ethical judgments of poverty depictions in the context of charity advertising

Put your mouth where your money is: A field experiment encouraging donors to share about charity

Common cents: Bank account structure and couples’ relationship dynamics

Hot streak! Inferences and predictions about goal adherence

On the wisdom and utility of (under) sociality: A consumer psychology perspective

Selfless first movers and self‐interested followers: Order of entry signals purity of motive in pursuit of the greater good

Does choice cause an illusion of control?

How Firm Decisions Shape Consumer Sharing

Deborah Small Information

University

Position

Professor of Marketing and Psychology

Citations(all)

13655

Citations(since 2020)

5698

Cited By

10347

hIndex(all)

39

hIndex(since 2020)

33

i10Index(all)

52

i10Index(since 2020)

46

Email

University Profile Page

Google Scholar

Deborah Small Skills & Research Interests

Decision Making

Emotion

Prosocial Behavior

Consumer Behavior

Top articles of Deborah Small

Ethical judgments of poverty depictions in the context of charity advertising

Cognition

2024/4/1

Put your mouth where your money is: A field experiment encouraging donors to share about charity

Marketing Science

2023/8/8

Common cents: Bank account structure and couples’ relationship dynamics

Journal of Consumer Research

2023/12/1

Hot streak! Inferences and predictions about goal adherence

Organizational Behavior and Human Decision Processes

2023/11/1

On the wisdom and utility of (under) sociality: A consumer psychology perspective

Journal of Consumer Psychology

2023/1

Selfless first movers and self‐interested followers: Order of entry signals purity of motive in pursuit of the greater good

Journal of Consumer Psychology

2021/7

Does choice cause an illusion of control?

Psychological Science

2021/2

How Firm Decisions Shape Consumer Sharing

Advances in Consumer Research

2021

Numeric Judgments and Decisions

Advances in Consumer Research

2021

Helping, in context: Predictors and products of prosocial behavior.

2021

Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects

2021/1

Evolution of consumption: A psychological ownership framework

Journal of Marketing

2021/1

Consumers prefer “natural” more for preventatives than for curatives

Journal of Consumer Research

2020

Passing the buck to the wealthier: Reference-dependent standards of generosity

Organizational Behavior and Human Decision Processes

2020/3/1

See List of Professors in Deborah Small University(University of Pennsylvania)

Co-Authors

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