David Soberman

David Soberman

University of Toronto

H-index: 21

North America-Canada

About David Soberman

David Soberman, With an exceptional h-index of 21 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Toronto, specializes in the field of marketing, advertising, distribution, innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Crowdfunding and too much choice: A recipe for disappointment

Giving more detailed information about health insurance encourages consumers to choose compromise options

The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing, Profit, and Sales Volume

Machine learning methods and the analysis of threshold and Goldilocks effects in reward-based crowdfunding

Business Expansion Through Acquisition

Vaccine hesitancy and monetary incentives

Consumer informedness: A key driver of differentiation

Designing the content of advertising in a differentiated market

David Soberman Information

University

Position

Professor of Marketing

Citations(all)

3423

Citations(since 2020)

1244

Cited By

2684

hIndex(all)

21

hIndex(since 2020)

15

i10Index(all)

32

i10Index(since 2020)

19

Email

University Profile Page

Google Scholar

David Soberman Skills & Research Interests

marketing

advertising

distribution

innovation

Top articles of David Soberman

Crowdfunding and too much choice: A recipe for disappointment

Journal of Business Venturing Insights

2024/6/1

Ramy Elitzur
Ramy Elitzur

H-Index: 8

David Soberman
David Soberman

H-Index: 16

Giving more detailed information about health insurance encourages consumers to choose compromise options

Frontiers in Psychology

2023/11/16

David Soberman
David Soberman

H-Index: 16

The Impact of Word of Mouth Precision and Consumer Sophistication on Firm Pricing, Profit, and Sales Volume

Profit, and Sales Volume (September 28, 2023)

2023/9/28

Mohsen Foroughifar
Mohsen Foroughifar

H-Index: 1

David Soberman
David Soberman

H-Index: 16

Machine learning methods and the analysis of threshold and Goldilocks effects in reward-based crowdfunding

Available at SSRN 4674493

2023

Ramy Elitzur
Ramy Elitzur

H-Index: 8

David Soberman
David Soberman

H-Index: 16

Business Expansion Through Acquisition

Customer Needs and Solutions

2022/12

David Soberman
David Soberman

H-Index: 16

Vaccine hesitancy and monetary incentives

Humanities and Social Sciences Communications

2022/12

Ganesh Iyer
Ganesh Iyer

H-Index: 3

David Soberman
David Soberman

H-Index: 16

Consumer informedness: A key driver of differentiation

Journal of Economics & Management Strategy

2022/4

David Soberman
David Soberman

H-Index: 16

Raphael Thomadsen
Raphael Thomadsen

H-Index: 14

Designing the content of advertising in a differentiated market

International Journal of Research in Marketing

2022/3/1

The effect of marketing breadth and competitive spread on category growth

Production and Operations Management

2022/2

Yi Xiang
Yi Xiang

H-Index: 5

David Soberman
David Soberman

H-Index: 16

Is More Precise Word of Mouth Better for a High Quality Firm?... Not Always

arXiv preprint arXiv:2105.01040

2021/5/3

Mohsen Foroughifar
Mohsen Foroughifar

H-Index: 1

David Soberman
David Soberman

H-Index: 16

Who is the winner in an industry of innovation?

International Journal of Research in Marketing

2021

The Precision of Word of Mouth, the Consumer’s Ability to Recognize Precision, and Its Effect on Markets

Available at SSRN 3733126

2020/11/18

Mohsen Foroughifar
Mohsen Foroughifar

H-Index: 1

David Soberman
David Soberman

H-Index: 16

The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

2020/1/1

Yi Xiang
Yi Xiang

H-Index: 5

David Soberman
David Soberman

H-Index: 16

See List of Professors in David Soberman University(University of Toronto)