Daniel Korschun
Drexel University
H-index: 21
North America-United States
Top articles of Daniel Korschun
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Stop me if you’ve heard this one before: Identity-based consumer responses to music in marketing contexts | AMS Review | Zoë Godfrey Daniel Korschun | 2024/5/2 |
Peer effects on brand activism: evidence from brand and user chatter on Twitter | Journal of Brand Management | Mithila Guha Daniel Korschun | 2024/3 |
Curious about the circular economy? Internal and external influences on information search about the product lifecycle | Business Strategy and the Environment | Vinicio Di Iorio Francesco Testa Daniel Korschun Fabio Iraldo Roberta Iovino | 2023/5 |
Not all CSR initiatives are perceived equal: The influence of CSR domains and focal moralities on consumer responses to the company and the cause | Journal of Cleaner Production | Camilla Barbarossa Yanyan Chen Simona Romani Daniel Korschun | 2022/12/20 |
Courageous Role Model or Threatening Villain: A Parallel Mediation Model of Corporate and Citizen Activism | Available at SSRN 4250437 | Moritz Appels Laura Edinger-Schons Daniel Korschun Arlette Danielle Roman Almanzar | 2022/10/17 |
Zoë Jensiene Godfrey | D Korschun | 2022/8 | |
Brand activism is here to stay: Here’s why | NIM Marketing Intelligence Review | Daniel Korschun | 2021/11/1 |
Courageous Role Model or Dangerous Threat: A Parallel Mediation of Corporate and Citizen Activism | Academy of Management Proceedings | Moritz Appels Laura Marie Schons Daniel Korschun | 2021 |
Sustainability is no longer enough: How corporations are becoming the new climate activists | California Management Review Insights | Debbie Haski-Leventhal Daniel Korschun Martina Linnenluecke | 2021/11/8 |
Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets | Journal of Business Research | Tillmann Wagner Daniel Korschun Cord-Christian Troebs | 2020/6/1 |
Standing for politics: What consequences for brands? | Italian Journal of Marketing | Laura Grazzini Diletta Acuti Valentina Mazzoli Luca Petruzzellis Daniel Korschun | 2020/3 |
Don't Mix Business with Politics?-Understanding Stakeholder Reactions to Corporate Political Activism | Marketing Review St. Gallen | Moritz Appels Laura Marie Edinger-Schons Daniel Korschum Luisa Balk | 2020 |
Marketing’s role in understanding political activity | Daniel Korschun Kelly D Martin Gautham Vadakkepatt | 2020/10 | |
It takes courage! How corporate activism inspires political participation | Academy of Management Proceedings | Moritz Appels Laura Marie Schons Daniel Korschun | 2020 |
10 Corporate Political | Employee Engagement in Corporate Social Responsibility | Daniel Korschun Zoë Godfrey | 2020/9/14 |
Do consumers use tipping to monitor service? Role of power and embarrassment | Journal of Retailing and Consumer Services | Jeonggyu Lee Anubhav Aggarwal Hoori Rafieian Daniel Korschun | 2020/9/1 |
Co-Authors
