Dana E. Harrison
East Tennessee State University
H-index: 11
North America-United States
Top articles of Dana E. Harrison
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A theoretical framework to guide AI ethical decision making | AMS Review | OC Ferrell Dana E Harrison Linda K Ferrell Haya Ajjan Bryan W Hochstein | 2024/4/13 |
The impact of information governance on information quality and firm performance: role of IT/marketing collaboration | Journal of Strategic Marketing | Stefan Sleep Prachi Gala Dana E Harrison | 2024/4/12 |
Building positive internal and external stakeholder perceptions through CSR storytelling | Kelly R. Hall, Dana E. Harrison & Obinna O. Obilo (2021) Building positive internal and external stakeholder perceptions through CSR storytelling, Journal of Strategic Marketing, DOI | Dana Harrison Obinna Obilo | 2021/8/19 |
Removing Silos to Enable Data-Driven Decisions: The Importance of Marketing and IT Knowledge, Cooperation, and Information Quality | Journal of Business Research | Stefan Sleep Prachi Gala Dana E Harrison | 2023/2/1 |
Man vs machine–Detecting deception in online reviews | Journal of Business Research | Maria Petrescu Haya Ajjan Dana L Harrison | 2023/1/1 |
The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review: An Abstract | Maria Petrescu Haya Ajjan Dana Harrison | 2022/5/25 | |
Essentials of marketing analytics | Joseph F Hair Dana E Harrison Haya Ajjan | 2022 | |
Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes | Journal of Business & Industrial Marketing | Kelly R Hall Dana E Harrison Haya Ajjan Greg W Marshall | 2022/7/22 |
Post-pandemic reflections on challenges and opportunities for marketing research in the 21st century | Joseph F Hair Dana Harrison Jeffrey Risher | 2022/7/4 | |
Essentials of marketing research | F Joseph Jr J David E Harrison Dana | 2021 | |
Data quality assurance begins before data collection and never ends: What Marketing researchers absolutely need to remember | International Journal of Market Research | Zachary Moore Dana E Harrison Joe Hair | 2021/11 |
Humanizing the Terminator: Artificial Intelligence Trends in the Customer Journey: An Abstract | Melanie B Richards Dana E Harrison | 2021/6/1 | |
Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract | Dana E Harrison Haya Ajjan Lucy Matthews Astrid Keel Prachi Gala | 2021/6/1 | |
Special Session: Blockchain Technology and How It Will Change Marketing: An Abstract | Haya Ajjan Dana E Harrison Joe Green Nikilesh Subramoniapillai Ajeetha Harry Wang | 2020 | |
The Essentials of Marketing Analytics: Teaching, Research and Practice—An Abstract | Dana E Harrison Haya Ajjan Joe F Hair Jr Scott Ryan Chris Myers | 2020/12/14 | |
Multi-Faceted Organizational Buyer Burnout | Journal of Business & Industrial Marketing | Nwamaka A Anaza Dana E Harrison Brian N Rutherford | 2020/4/23 |
Relationship Building Between Marketing and IT: The Impact of Information Governance and Collaboration: An Abstract | Stefan Sleep Dana Harrison | 2020/12/14 | |
Last mile non-delivery: consumer investment in last mile infrastructure | Journal of marketing theory and practice | Jeffrey J Risher Dana E Harrison Stephen A LeMay | 2020/10/1 |
Making Sense of Online Reviews: A Machine Learning Approach: An Abstract | Dana E Harrison Haya Ajjan | 2020 |
Co-Authors
