Citra Kusuma Dewi

About Citra Kusuma Dewi

Citra Kusuma Dewi, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at Universitas Telkom, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Pengaruh Perceived Congruence, Social Influence Dan Motivation Terhadap Funding Intention (Studi Pada Campaign Crowdfunding Rachel Venya Di Kitabisa. Com)

PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI …

Pengaruh Green Marketing terhadap Green Buying Behavior Melalui Environmental Knowledge: Studi pada Unilever Indonesia

The Effect of Acceptance Electronic Word-of-Mouth Information on Intention to Purchase Local Skincare: A Gender Perspective

Pengaruh Perceived Easiness Dan Promotional Program Terhadap Excessive Spending Behavior (Studi Pada Pengguna ShopeePay di Kota Bandung)

Pengaruh Perceived Disease Threats Terhadap Continuance Intention Yang Dimediasi Self Efficacy (Studi Pada Pengguna Aplikasi Halodoc)

Image Satisfaction dan Advertising Trust terhadap Purchase Intention dimediasi oleh Self-Brand Connection (Studi Kasus pada produk Scarlett Whitening)

Pengaruh Perceived Quality, Brand Image, Perceived Value Terhadap Perception Of Masstige Pada Produk Apple

Citra Kusuma Dewi Information

University

Position

___

Citations(all)

571

Citations(since 2020)

537

Cited By

118

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

9

i10Index(since 2020)

9

Email

University Profile Page

Google Scholar

Citra Kusuma Dewi Skills & Research Interests

Marketing

Top articles of Citra Kusuma Dewi

Pengaruh Perceived Congruence, Social Influence Dan Motivation Terhadap Funding Intention (Studi Pada Campaign Crowdfunding Rachel Venya Di Kitabisa. Com)

eProceedings of Management

2024/2/29

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI …

Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer

2019/11/12

Pengaruh Green Marketing terhadap Green Buying Behavior Melalui Environmental Knowledge: Studi pada Unilever Indonesia

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

2024/1/20

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

The Effect of Acceptance Electronic Word-of-Mouth Information on Intention to Purchase Local Skincare: A Gender Perspective

2023/12/30

Fitriani Nur Utami
Fitriani Nur Utami

H-Index: 0

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Perceived Easiness Dan Promotional Program Terhadap Excessive Spending Behavior (Studi Pada Pengguna ShopeePay di Kota Bandung)

eProceedings of Management

2023/10/31

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Perceived Disease Threats Terhadap Continuance Intention Yang Dimediasi Self Efficacy (Studi Pada Pengguna Aplikasi Halodoc)

eProceedings of Management

2023/10/31

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Image Satisfaction dan Advertising Trust terhadap Purchase Intention dimediasi oleh Self-Brand Connection (Studi Kasus pada produk Scarlett Whitening)

eProceedings of Management

2023/10/31

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Perceived Quality, Brand Image, Perceived Value Terhadap Perception Of Masstige Pada Produk Apple

Innovative: Journal Of Social Science Research

2023/9/28

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Rachel Vennya Sebagai Seorang Influencer Terhadap Loyalitas Dalam Social Media Pada Suatu Merek

eProceedings of Management

2023/9/20

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Consumption Values, Relational Benefit Terhadap Brand Commitment Pengguna Smartphone Samsung

eProceedings of Management

2023/9/20

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Promotional Activities Terhadap Impulsive Buying Dengan Impulsive Buying Tendency Sebagai Mediator (Studi Pada Konsumen Di Jawa Barat)

eProceedings of Management

2023/9/20

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ECO-LABEL, ATTITUDE, GREEN ADVERTISING, PRICE TERHADAP BUYING DECISION OF GREEN PRODUCTS (STUDI PADA KONSUMEN GENERASI Z THE BODY SHOP DI …

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).

2023/8/30

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepatu Compass

Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)

2023/7/18

Pengaruh Perceived Credibility, Trust, Perceived Expertise, Dan Perceived Congruence Terhadap Purchase Intention Dengan Attitude Toward The Influencer Sebagai Mediator

eProceedings of Management

2023/6/26

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Perceived Influence, Brand Engagement In Self Concept Dan Brand Expected Value Terhadap Intention To Purchase Recommended Brand Di Platform Social Media Instagram …

eProceedings of Management

2023/3/6

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

PELATIHAN PENINGKATAN SKALA BISNIS BAGI PENGUSAHA PEREMPUAN DI KECAMATAN KIARACONDONG BANDUNG

Community Service and Engagement Proceeding

2023

Pengaruh Brand Awareness, Brand Association, Dan Perceived Quality Terhadap Brand Purchase IntentionPada Konsumen Di Trigo Crunch The Influence Brand Awareness, Brand …

Jurnal Ilmu Administrasi Bisnis

2022/10/18

Pengaruh Electronic Word Of Mouth Terhadap PurchaseIntention Pada Azarine Cosmetic

Volatilitas Jurnal Manajemen dan Bisnis

2023/9/29

Risks, Experience, Ease of Purchase Terhadap Purchase Intention Makanan Sehat dengan Moderator Fear Of COVID-19

Jurnal Manajemen

2022/5/27

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

Pengaruh Store Atmosphere Terhadap Customer Loyalty Melalui Satisfaction (studi Pada Gehenna Kopi)

eProceedings of Management

2022/4/1

Citra Kusuma Dewi
Citra Kusuma Dewi

H-Index: 6

See List of Professors in Citra Kusuma Dewi University(Universitas Telkom)