Citra Kusuma Dewi

Citra Kusuma Dewi

Universitas Telkom

H-index: 9

Asia-Indonesia

About Citra Kusuma Dewi

Citra Kusuma Dewi, With an exceptional h-index of 9 and a recent h-index of 9 (since 2020), a distinguished researcher at Universitas Telkom, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Pengaruh Perceived Congruence, Social Influence Dan Motivation Terhadap Funding Intention (Studi Pada Campaign Crowdfunding Rachel Venya Di Kitabisa. Com)

PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI …

Pengaruh Green Marketing terhadap Green Buying Behavior Melalui Environmental Knowledge: Studi pada Unilever Indonesia

Pengaruh Perceived Credibility, Trust, Perceived Expertise, Dan Perceived Congruence Terhadap Purchase Intention Dengan Attitude Toward The Influencer Sebagai Mediator

Pengaruh Rachel Vennya Sebagai Seorang Influencer Terhadap Loyalitas Dalam Social Media Pada Suatu Merek

The Effect of Acceptance Electronic Word-of-Mouth Information on Intention to Purchase Local Skincare: A Gender Perspective

Pengaruh Perceived Influence, Brand Engagement In Self Concept Dan Brand Expected Value Terhadap Intention To Purchase Recommended Brand Di Platform Social Media Instagram …

Pengaruh Consumption Values, Relational Benefit Terhadap Brand Commitment Pengguna Smartphone Samsung

Citra Kusuma Dewi Information

University

Position

___

Citations(all)

571

Citations(since 2020)

537

Cited By

118

hIndex(all)

9

hIndex(since 2020)

9

i10Index(all)

9

i10Index(since 2020)

9

Email

University Profile Page

Universitas Telkom

Google Scholar

View Google Scholar Profile

Citra Kusuma Dewi Skills & Research Interests

Marketing

Top articles of Citra Kusuma Dewi

Title

Journal

Author(s)

Publication Date

Pengaruh Perceived Congruence, Social Influence Dan Motivation Terhadap Funding Intention (Studi Pada Campaign Crowdfunding Rachel Venya Di Kitabisa. Com)

eProceedings of Management

Dinda Ayu

Citra Kusuma Dewi

2024/2/29

PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, HEDONIC MOTIVATION, PRICE VALUE DAN HABIT TERHADAP CUSTOMER ACCEPTANCE (STUDI …

Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer

Adelwin Hilman Wibowo

Yusi Tyroni Mursityo

Admaja Dwi Herlambang

2019/11/12

Pengaruh Green Marketing terhadap Green Buying Behavior Melalui Environmental Knowledge: Studi pada Unilever Indonesia

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Gilang Alrizki

Citra Kusuma Dewi

2024/1/20

Pengaruh Perceived Credibility, Trust, Perceived Expertise, Dan Perceived Congruence Terhadap Purchase Intention Dengan Attitude Toward The Influencer Sebagai Mediator

eProceedings of Management

Citra Kusuma Dewi

2023/6/26

Pengaruh Rachel Vennya Sebagai Seorang Influencer Terhadap Loyalitas Dalam Social Media Pada Suatu Merek

eProceedings of Management

Dwina Patricia Sudiatna

Citra Kusuma Dewi

2023/9/20

The Effect of Acceptance Electronic Word-of-Mouth Information on Intention to Purchase Local Skincare: A Gender Perspective

Fitriani Nur Utami

Citra Kusuma Dewi

Akhdiyat Nizar Ramadhani

2023/12/30

Pengaruh Perceived Influence, Brand Engagement In Self Concept Dan Brand Expected Value Terhadap Intention To Purchase Recommended Brand Di Platform Social Media Instagram …

eProceedings of Management

Maulinadia Nur Isnaassaro

Citra Kusuma Dewi

2023/3/6

Pengaruh Consumption Values, Relational Benefit Terhadap Brand Commitment Pengguna Smartphone Samsung

eProceedings of Management

Dendy Muhamad Febrianto

Citra Kusuma Dewi

2023/9/20

Pengaruh Perceived Easiness Dan Promotional Program Terhadap Excessive Spending Behavior (Studi Pada Pengguna ShopeePay di Kota Bandung)

eProceedings of Management

Reihan Setyo Ghafari

Citra Kusuma Dewi

2023/10/31

PELATIHAN PENINGKATAN SKALA BISNIS BAGI PENGUSAHA PEREMPUAN DI KECAMATAN KIARACONDONG BANDUNG

Community Service and Engagement Proceeding

Marheni Eka Saputri

Fitriani Nur Utami

Citra Kusuma Dewi

2023

Pengaruh Promotional Activities Terhadap Impulsive Buying Dengan Impulsive Buying Tendency Sebagai Mediator (Studi Pada Konsumen Di Jawa Barat)

eProceedings of Management

Nova Sari Dewi

Citra Kusuma Dewi

2023/9/20

Pengaruh Perceived Disease Threats Terhadap Continuance Intention Yang Dimediasi Self Efficacy (Studi Pada Pengguna Aplikasi Halodoc)

eProceedings of Management

Devanka Elang Sadewa

Citra Kusuma Dewi

2023/10/31

PENGARUH ENVIRONMENTAL CONSCIOUSNESS, ECO-LABEL, ATTITUDE, GREEN ADVERTISING, PRICE TERHADAP BUYING DECISION OF GREEN PRODUCTS (STUDI PADA KONSUMEN GENERASI Z THE BODY SHOP DI …

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).

Aprilia Diahayu Ningtias

Citra Dewi

2023/8/30

Image Satisfaction dan Advertising Trust terhadap Purchase Intention dimediasi oleh Self-Brand Connection (Studi Kasus pada produk Scarlett Whitening)

eProceedings of Management

Denissa Zalfa Fadhila

Citra Kusuma Dewi

2023/10/31

Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Sepatu Compass

Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)

Helmi Ismara Fauzi

Tarandhika Tantra

2023/7/18

Pengaruh Perceived Quality, Brand Image, Perceived Value Terhadap Perception Of Masstige Pada Produk Apple

Innovative: Journal Of Social Science Research

Viera Andini Putri

Citra Kusuma Dewi

2023/9/28

Pengaruh Brand Awareness, Brand Association, Dan Perceived Quality Terhadap Brand Purchase IntentionPada Konsumen Di Trigo Crunch The Influence Brand Awareness, Brand …

Jurnal Ilmu Administrasi Bisnis

Shabrina Wafa Veda Ramadhani

Bulan Prabawani

Dina Lestari Purbawati

2022/10/18

Pengaruh Citra Merek Terhadap Minat Beli Produk Ms Glow Pada Store Ningsih Ms Glow Air Molek Kecamatan Pasir Penyu Kabupaten Indragiri Hulu

Citra Dewi

2022

Pengaruh Electronic Word Of Mouth Terhadap PurchaseIntention Pada Azarine Cosmetic

Volatilitas Jurnal Manajemen dan Bisnis

Teduh Lutzfiyana

Titin Ekowati

Dedi Runanto

2023/9/29

Risks, Experience, Ease of Purchase Terhadap Purchase Intention Makanan Sehat dengan Moderator Fear Of COVID-19

Jurnal Manajemen

Raihan Muslim Fajri Said

Citra Kusuma Dewi

2022/5/27

See List of Professors in Citra Kusuma Dewi University(Universitas Telkom)