Chen Lou
Nanyang Technological University
H-index: 22
Asia-Singapore
Top articles of Chen Lou
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach | Journal of Current Issues & Research in Advertising | Xuan Zhou Chen Lou | 2024/1/2 |
Charting New Waters in Influencer Advertising: Summary of Recent Inquiries | Chen Lou Venus Jin | 2024/3/26 | |
Transcendent brand activism advertising: explicating the roles of color and message framing in advertising effectiveness | Journal of Advertising | X Zhou C Lou X Huang | 2023 |
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing | Journal of Interactive Advertising | Quan Xie Chen Lou | 2024/2/7 |
Explicating the Effects of In-Versus Out-Group Membership and Collective Action Framing on Social Media Activism Messages | International Journal of Communication | Chen Lou Chelsea Ning Rei Yap Xuan Zhou Ji Ah Lim Melody Tingyi Koh | 2024/1/29 |
Flattering Me in the Right Way: Exploring Language Use and Ethnic Cues in Localized Advertising Among Singaporean Consumers | Journal of Interactive Advertising | C Lou X Zhou X Huang X. Y. Goh Y. J. Lee | 2023 |
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations | Liselot Hudders Chen Lou | 2023/1/2 | |
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women | International Journal of Advertising | Tingting Yang Chen Lou Edson C Tandoc Jr | 2023/1/3 |
Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness | Journal of Current Issues & Research in Advertising | Chen Lou Charles R Taylor Xuan Zhou | 2023/1/2 |
Authentically fake? How consumers respond to the influence of virtual influencers | Journal of Advertising | Chen Lou Siu Ting Josie Kiew Tao Chen Tze Yen Michelle Lee Jia En Celine Ong | 2023/8/8 |
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising | International Journal of Advertising | Chen Lou Xuan Zhou Xun Huang Chen Qiu Mingquan Yuan | 2023/7/4 |
Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews | Journal of Retailing and Consumer Services | Juan Kong Chen Lou | 2023/7/1 |
Investigating the role of professional disruption in Chinese journalists’ embrace of public relations: a social identity perspective | Chinese Journal of Communication | Hongfeng Qiu Chen Lou | 2022/1/2 |
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions | International Journal of Advertising | Chen Lou Hyunjin Kang Caleb H Tse | 2022/5/19 |
Does influencer–follower relationship matter? Exploring how relationship norms and influencer–product congruence affect advertising effectiveness across product categories | Journal of Interactive Advertising | Ilyoung Ju Chen Lou | 2022/5/4 |
Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising | Journal of Advertising | Chen Lou | 2022/4/25 |
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions | Liselot Hudders Chen Lou | 2022/1/2 | |
AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement | Journal of Computer-Mediated Communication | Hyunjin Kang Chen Lou | 2022/9/1 |
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts | International Journal of Advertising | Liselot Hudders Chen Lou Marloes de Brabandere | 2022/1/2 |
Reviewing the Commercial and Social Impact of Social Media Influencers | Chen Lou Tiffany Chee Xuan Zhou | 2022/8/8 |
Co-Authors
