Carl Mela
Duke University
H-index: 38
North America-United States
Top articles of Carl Mela
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The design and targeting of compliance promotions | Marketing Science | Øystein Daljord Carl F Mela Jason MT Roos Jim Sprigg Song Yao | 2023/9 |
Optimizing reserve prices in display advertising auctions | Available at SSRN 4523022 | Hana Choi Carl F Mela | 2023/7/18 |
Advertiser Learning in Direct Advertising Markets | arXiv preprint arXiv:2307.07015 | Carl F Mela Jason MT Roos Tulio Sousa | 2023/7/13 |
A scalable recommendation engine for new users and items | arXiv preprint arXiv:2209.06128 | Boya Xu Yiting Deng Carl Mela | 2022/9/6 |
Marketing thinking and doing | John A Deighton Carl F Mela Christine Moorman | 2021/1 | |
The past, present, and future of customer management | Marketing letters | Elliot Shin Oblander Sunil Gupta Carl F Mela Russell S Winer Donald R Lehmann | 2020/9 |
The competitive effects of entry: Evidence from supercenter expansion | American Economic Journal: Applied Economics | Peter Arcidiacono Paul B Ellickson Carl F Mela John D Singleton | 2020 |
Online display advertising markets: A literature review and future directions | Hana Choi Carl F Mela Santiago R Balseiro Adam Leary | 2020/6 | |
The effect of links and excerpts on internet news consumption | Journal of Marketing Research | Jason MT Roos Carl F Mela Ron Shachar | 2020 |
Co-Authors
