ProfessorsProfessors of Auburn UniversityBrian L. Bourdeau

Brian L. Bourdeau

Auburn University

H-index: 9

North America-United States

About Brian L. Bourdeau

Brian L. Bourdeau, With an exceptional h-index of 9 and a recent h-index of 7 (since 2020), a distinguished researcher at Auburn University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The other extreme of the circumplex of emotion: an investigation of consumer outrage

Measuring the effectiveness of facility naming rights sponsorships

The Missing Link: Where Does Value Fit in the Picture: An Abstract

A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract

Brian L. Bourdeau Information

University	Auburn University
Position	Associate Professor of Marketing
Citations(all)	863
Citations(since 2020)	335
Cited By	666
hIndex(all)	9
hIndex(since 2020)	7
i10Index(all)	8
i10Index(since 2020)	6
Email	Access Email
University Profile Page	Auburn University
Google Scholar	View Google Scholar Profile

Brian L. Bourdeau Skills & Research Interests

Marketing

Top articles of Brian L. Bourdeau

Title	Journal	Author(s)	Publication Date
The other extreme of the circumplex of emotion: an investigation of consumer outrage	Journal of Services Marketing	Brian L Bourdeau J Joseph Cronin Daniel T Padgett Clay M Voorhees Kimberley White	2024/1/9
Measuring the effectiveness of facility naming rights sponsorships	Journal of Business Research	David S Martin Brian L Bourdeau John Stephan	2020/3/1
The Missing Link: Where Does Value Fit in the Picture: An Abstract		Brian L Bourdeau J Joseph Cronin Christopher D Hopkins Duane M Nagel Colleen Bourdeau	2020
A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract		J Joseph Cronin Jr Brian Bourdeau Duane M Nagel Christopher Hopkins	2020