Brett R. Gordon

North Western University

H-index: 18

Asia-Bangladesh

About Brett R. Gordon

Brett R. Gordon, With an exceptional h-index of 18 and a recent h-index of 15 (since 2020), a distinguished researcher at North Western University, specializes in the field of Empirical Industrial Organization, Causal Inference, Experimentation, Advertising, Pricing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Predictive incrementality by experimentation (pie) for ad measurement

Multi-cell experiments for marginal treatment effect estimation of digital ads

Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections

Inefficiencies in digital advertising markets

Digitization and Flexibility: Evidence from the South Korean Movie Market

Brett R. Gordon Information

University	North Western University
Position	Associate Professor of Marketing Kellogg School of Management
Citations(all)	2117
Citations(since 2020)	1163
Cited By	1396
hIndex(all)	18
hIndex(since 2020)	15
i10Index(all)	18
i10Index(since 2020)	16
Email	Access Email
University Profile Page	North Western University
Google Scholar	View Google Scholar Profile

Brett R. Gordon Skills & Research Interests

Empirical Industrial Organization

Causal Inference

Experimentation

Advertising

Pricing

Top articles of Brett R. Gordon

Title	Journal	Author(s)	Publication Date
Predictive incrementality by experimentation (pie) for ad measurement	arXiv preprint arXiv:2304.06828	Brett R Gordon Robert Moakler Florian Zettelmeyer	2023/4/13
Multi-cell experiments for marginal treatment effect estimation of digital ads	arXiv preprint arXiv:2302.13857	Caio Waisman Brett R Gordon	2023/2/27
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement	Marketing Science	Brett R Gordon Robert Moakler Florian Zettelmeyer	2023
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections	Management Science	Brett R Gordon Mitchell J Lovett Bowen Luo James C Reeder III	2023/1
Inefficiencies in digital advertising markets	Journal of Marketing	Brett R Gordon Kinshuk Jerath Zsolt Katona Sridhar Narayanan Jiwoong Shin ...	2021/1
Digitization and Flexibility: Evidence from the South Korean Movie Market	Marketing Science	Joonhyuk Yang Eric T Anderson Brett R Gordon	2021/9