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Sridhar Moorthy

Sridhar Moorthy

University of Toronto

H-index: 31

North America-Canada

About Sridhar Moorthy

Sridhar Moorthy, With an exceptional h-index of 31 and a recent h-index of 24 (since 2020), a distinguished researcher at University of Toronto, specializes in the field of Marketing strategy, advertising, retailing, game theory.

His recent articles reflect a diverse array of research interests and contributions to the field:

Targeting advertising spending and price on the Hotelling line

Advertising platforms and privacy

Sridhar Moorthy Information

University

Position

Manny Rotman Professor of Marketing

Citations(all)

10351

Citations(since 2020)

2342

Cited By

8908

hIndex(all)

31

hIndex(since 2020)

24

i10Index(all)

37

i10Index(since 2020)

30

Email

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University Profile Page

University of Toronto

Google Scholar

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Sridhar Moorthy Skills & Research Interests

Marketing strategy

advertising

retailing

game theory

Top articles of Sridhar Moorthy

Title

Journal

Author(s)

Publication Date

Targeting advertising spending and price on the Hotelling line

Marketing Science

Sridhar Moorthy

Shervin Shahrokhi Tehrani

2023/11

Advertising platforms and privacy

Rotman School of Management Working Paper

Ruizhi Zhu

Sridhar Moorthy

Xianwen Shi

2022/10/14

See List of Professors in Sridhar Moorthy University(University of Toronto)