Brandon R. McFadden

Brandon R. McFadden

University of Delaware

H-index: 20

North America-United States

About Brandon R. McFadden

Brandon R. McFadden, With an exceptional h-index of 20 and a recent h-index of 20 (since 2020), a distinguished researcher at University of Delaware, specializes in the field of Consumer Behavior, Food Choice, Behavioral Economics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Knowledge gaps about micronutrient deficiencies in Tanzania and the effect of information interventions

US public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions

Intention to vaccinate for Lyme disease using the Health Belief Model

Food labeling: Ingredient exemptions and product claims

US Adult Attitudes about Biotechnology and Risk Aversion to Gene Editing

A randomized group approach to identifying label effects

US adult viewers of information treatments express overall positive views but some concerns about gene editing technology

Association between visual attention to nutrition priming and subsequent beverage choice

Brandon R. McFadden Information

University

Position

Assistant Professor of Applied Economics and Statistics

Citations(all)

1540

Citations(since 2020)

1320

Cited By

552

hIndex(all)

20

hIndex(since 2020)

20

i10Index(all)

36

i10Index(since 2020)

33

Email

University Profile Page

University of Delaware

Google Scholar

View Google Scholar Profile

Brandon R. McFadden Skills & Research Interests

Consumer Behavior

Food Choice

Behavioral Economics

Top articles of Brandon R. McFadden

Title

Journal

Author(s)

Publication Date

Knowledge gaps about micronutrient deficiencies in Tanzania and the effect of information interventions

Pius Kilasy

Brandon R McFadden

Kelly A Davidson

Leah H Palm-Forster

2024/3/1

US public opinion about the safety of gene editing in the agriculture and medical fields and the amount of evidence needed to improve opinions

Frontiers in Bioengineering and Biotechnology

Brandon R McFadden

Joy N Rumble

Kathryn A Stofer

Kevin M Folta

2024/2/16

Intention to vaccinate for Lyme disease using the Health Belief Model

Zoonoses and Public Health

James H Stark

Brandon McFadden

Niyati Patel

Patrick H Kelly

L Hannah Gould

...

2024/1/4

Food labeling: Ingredient exemptions and product claims

Agricultural and Resource Economics Review

Elena Krasovskaia

Bradley J Rickard

Brenna Ellison

Brandon McFadden

Norbert Wilson

2024

US Adult Attitudes about Biotechnology and Risk Aversion to Gene Editing

AgBioForum

Brandon R McFadden

Joy N Rumble

Kathryn A Stofer

Kevin M Folta

Madison Dyment

2023/11/1

A randomized group approach to identifying label effects

Journal of choice modelling

Brandon R McFadden

Jayson L Lusk

Adam Pollack

Joy N Rumble

Kathryn A Stofer

...

2023/9/1

US adult viewers of information treatments express overall positive views but some concerns about gene editing technology

Journal of Science Communication

Kathryn Stofer

Savanna Turner

Joy N Rumble

Brandon McFadden

Kevin Folta

...

2023/7/10

Association between visual attention to nutrition priming and subsequent beverage choice

Food Quality and Preference

Zachary Neuhofer

Brandon R McFadden

Alicia L Rihn

Xuan Wei

Hayk Khachatryan

2023/3/1

Choice effects associated with banning the word “meat” on alternative protein labels

Applied Economic Perspectives and Policy

Benjamin DeMuth

Trey Malone

Brandon R McFadden

Christopher A Wolf

2023/3

Standards of identity and imitation milk labeling

Journal of the Agricultural and Applied Economics Association

Brandon R McFadden

2022/12

CBD and THC: Who Buys It, and Why?

Journal of Food Distribution Research

Aaron J Staples

Trey Malone

Brandon R McFadden

2022

Peer feedback can decrease consumers’ willingness to pay for food: Evidence from a field experiment

Appetite

Melissa L Langer

Kelly A Davidson

Brandon R McFadden

Kent D Messer

2022/11/1

Study Protocol to Measure the Impact of a “Farm-to-Fork” Program on Food Security and Nutrition Outcomes in the Menominee Nation

Current Developments in Nutrition

Brandy Phipps

Brian Kowalkowski

Jeremy Wescott

McFadden Brandon

Craig Schluttenhofer

...

2022/6/1

Implicit and explicit biases for recycled water and tap water

Water Resources Research

DA Bass

BR McFadden

M Costanigro

KD Messer

2022/6

Impact of teaching methods on learner preferences and knowledge gained when informing adults about gene editing

Robert Thiel

Amanda Bowling

Joy Rumble

Brandon McFadden

Kathryn Stofer

...

2022/2/2

Private costs of carbon emissions abatement by limiting beef consumption and vehicle use in the United States

Plos one

Brandon R McFadden

Paul J Ferraro

Kent D Messer

2022/1/19

Consumers’ decisions to access or avoid added sugars information on the updated Nutrition Facts label

PloS one

Elizabeth Jiyoon Kim

Brenna Ellison

Brandon McFadden

Melissa Pflugh Prescott

2021/3/29

Theme Overview

Choices

Stephen Devadoss

Jeff Luckstead

2019/3/1

COVID‐19 Induced Stigma in US Consumers: Evidence and Implications

American Journal of Agricultural Economics

Brandon R McFadden

Trey Malone

Maik Kecinski

Kent D Messer

2021

Consumer food buying during a recession

Choices

Jayson L Lusk

Brandon R McFadden

2021/9/1

See List of Professors in Brandon R. McFadden University(University of Delaware)

Co-Authors

H-index: 83
Jayson Lusk

Jayson Lusk

Purdue University

H-index: 52
B. Wade Brorsen

B. Wade Brorsen

Oklahoma State University

H-index: 34
Kent D. Messer

Kent D. Messer

University of Delaware

H-index: 34
Zhifeng Gao

Zhifeng Gao

University of Florida

H-index: 34
Stuart Smyth

Stuart Smyth

University of Saskatchewan

H-index: 32
Amanda Schurle Bruce

Amanda Schurle Bruce

University of Kansas

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