Billur Akdeniz

University of New Hampshire

H-index: 15

North America-United States

About Billur Akdeniz

Billur Akdeniz, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at University of New Hampshire, specializes in the field of Marketing strategy, new product development, innovation, brand management, international marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Brand architecture: a literature review and future research directions

Looking back to move forward: Reviews and analyses of literature in industrial marketing

Happily (N) ever after: An empirical examination of the termination of IJVs across emerging versus developed markets

The effects of crowdsourcing contribution type and temporal consistency on new product development success

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the US automotive industry

Billur Akdeniz Information

University	University of New Hampshire
Position	Associate Professor of Marketing
Citations(all)	1544
Citations(since 2020)	829
Cited By	1006
hIndex(all)	15
hIndex(since 2020)	13
i10Index(all)	15
i10Index(since 2020)	14
Email	Access Email
University Profile Page	University of New Hampshire
Google Scholar	View Google Scholar Profile