Béatrice Parguel

Béatrice Parguel

Université Paris-Dauphine

H-index: 20

Europe-France

About Béatrice Parguel

Béatrice Parguel, With an exceptional h-index of 20 and a recent h-index of 16 (since 2020), a distinguished researcher at Université Paris-Dauphine, specializes in the field of marketing, innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Beyond the Mozart effect: The influence of musical structure predictability on creativity

The impact of multi-labelling on food consumption confusion and choice: A double-edged sword

Can advertising be saved from greenwashing?

How to promote CSR image with loyalty programs

Dynamiques de genre dans la recherche en sciences de gestion en France: une exploration par les îlots, les clubs et la centralité

Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion

“Sign me!”: The influence of online petitions design on signing behaviour

The double-edged sword of multi-labelling in food consumer behaviour: the case of the addition of an Eco-Score to a Nutri-Score

Béatrice Parguel Information

University

Position

CNRS

Citations(all)

2813

Citations(since 2020)

1953

Cited By

1493

hIndex(all)

20

hIndex(since 2020)

16

i10Index(all)

28

i10Index(since 2020)

22

Email

University Profile Page

Université Paris-Dauphine

Google Scholar

View Google Scholar Profile

Béatrice Parguel Skills & Research Interests

marketing

innovation

Top articles of Béatrice Parguel

Title

Journal

Author(s)

Publication Date

Beyond the Mozart effect: The influence of musical structure predictability on creativity

Béatrice Parguel

Sylveline Bourion

Marine Agogué

2023/6

The impact of multi-labelling on food consumption confusion and choice: A double-edged sword

Béatrice Parguel

Karine Charry

Axelle Dorisse

2023

Can advertising be saved from greenwashing?

Research World

Béatrice Parguel

Guillaume Johnson

2023/10/23

How to promote CSR image with loyalty programs

Aïda Mimouni-Chaabane

Béatrice Parguel

2023/5

Dynamiques de genre dans la recherche en sciences de gestion en France: une exploration par les îlots, les clubs et la centralité

Béatrice Parguel

Sonia Adam-Ledunois

2023

Unpacking nontarget majority consumers’ responses to modest fashion: How market controversy perpetuates marketplace exclusion

Journal of Marketing Management

Alice Audrezet

Béatrice Parguel

2023/9/2

“Sign me!”: The influence of online petitions design on signing behaviour

Béatrice Parguel

Elisa Monnot

Anne Carminati

2023/5

The double-edged sword of multi-labelling in food consumer behaviour: the case of the addition of an Eco-Score to a Nutri-Score

Axelle Dorisse

Karine Charry

Béatrice Parguel

2023

Personal data breaches: why certain individuals are victims, while others act. The role of cultural preferences

Christelle Aubert Hassouni

Sandrine Macé

Béatrice Parguel

2023

The double-edged sword of multi-labelling in consumer food behavior

Global Marketing Conference

Axelle Dorisse

Karine Charry

Béatrice Parguel

2023/7

Space Oddity in Waste-Sorting Behavior

Available at SSRN 4516468

Béatrice Parguel

Stéphanie Monjon

Elisa Monnot

Fanny Reniou

2023

How government eco-exemplarity influences sustainable consumption

Francesca Bergianti

Béatrice Parguel

2023/12

The role of culture in the effectiveness of environmental appeals to reduce unsustainable meat consumption

Béatrice Parguel

Karine Charry

Gaëlle Pantin-Sohier

Fanny Thomas

2023/7

Do you believe Red Bull gives wings? When implicit theories of creativity impair creative performance

Creativity and Innovation Management

Marine Agogué

Béatrice Parguel

Anna Bendas

2023

COO effect in Chinese luxury consumption: Does generation matter?

Andy Hou

Béatrice Parguel

Julia Pueschel

2023

When Matilda shows up: The double edge sword of making women visible in management research

Béatrice Parguel

Marine Agogué

Julie Gauneau

2023

When do social norms drive access-based-consumption?

Smruti Kulkarni

Béatrice Parguel

2023/12

Extension de la recherche doctorale: De la pertinence du losange de positionnement de la recherche

Guide du jeune chercheur en management-De la thèse au premier poste

Béatrice Parguel

2022

Big girls, you are beautiful: the positive consumer response towards inclusive sizing

Béatrice Parguel

Gaelle Pantin-Sohier

Caroline Lancelot Miltgen

2022

The influence of national culture on online and offline petition-signing

Anne Carminati

Elisa Monnot

Béatrice Parguel

2022/12/5

See List of Professors in Béatrice Parguel University(Université Paris-Dauphine)

Co-Authors

H-index: 40
christophe midler

christophe midler

École Polytechnique

H-index: 39
Cristel Antonia Russell

Cristel Antonia Russell

Pepperdine University

H-index: 27
Renaud Lunardo

Renaud Lunardo

KEDGE Business School

H-index: 24
Marine Agogué

Marine Agogué

HEC Montréal

H-index: 18
Pierre Desmet

Pierre Desmet

Université Paris-Dauphine

H-index: 17
fabrice larceneux

fabrice larceneux

Université Paris-Dauphine

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