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Pierre Desmet

Pierre Desmet

Université Paris-Dauphine

H-index: 18

Europe-France

About Pierre Desmet

Pierre Desmet, With an exceptional h-index of 18 and a recent h-index of 12 (since 2020), a distinguished researcher at Université Paris-Dauphine, specializes in the field of Pricing, Marketing models, Sales Promotion.

His recent articles reflect a diverse array of research interests and contributions to the field:

Drivers of consumers’ Willingness to answer an eWOM solicitation for a time-limited offer

Convincing consumers to share personal data: double-edged effect of offering money

Pierre Desmet Information

University

Position

Professor of marketing & Essec business school

Citations(all)

1997

Citations(since 2020)

559

Cited By

2898

hIndex(all)

18

hIndex(since 2020)

12

i10Index(all)

34

i10Index(since 2020)

12

Email

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University Profile Page

Université Paris-Dauphine

Google Scholar

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Pierre Desmet Skills & Research Interests

Pricing

Marketing models

Sales Promotion

Top articles of Pierre Desmet

Title

Journal

Author(s)

Publication Date

Drivers of consumers’ Willingness to answer an eWOM solicitation for a time-limited offer

Journal of Interactive Marketing

Camille Lacan

Emmanuelle Le Nagard

Pierre Desmet

2022/5

Convincing consumers to share personal data: double-edged effect of offering money

Journal of Consumer Marketing

Valentine Weydert

Pierre Desmet

Caroline Lancelot-Miltgen

2020/1/14

See List of Professors in Pierre Desmet University(Université Paris-Dauphine)