Associate Professor James E. Richard

About Associate Professor James E. Richard

Associate Professor James E. Richard, With an exceptional h-index of 18 and a recent h-index of 16 (since 2020), a distinguished researcher at Victoria University of Wellington, specializes in the field of Marketing, PLS, SEM, CRM, Internet Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Examining sojourners as visual influencers in VFR (visiting friends and relatives) tourism: A rhetorical analysis of user-generated images

Chopsticks Approach to Successful Cultural Tourism Marketing

Sales promotion: the role of equity sensitivity

Does retail type matter? Consumer responses to channel integration in omni-channel retailing

Chinese social capital in a business context: the impact of business ethics, business etiquette and business orientation on relationship building and performance

Special Edition: Chopsticks approach to successful cultural tourism marketing.

Entrepreneurship in marketing: Socializing partners for brand governance in EM firms

Australasian Marketing Journal

Associate Professor James E. Richard Information

University

Position

___

Citations(all)

1428

Citations(since 2020)

935

Cited By

807

hIndex(all)

18

hIndex(since 2020)

16

i10Index(all)

22

i10Index(since 2020)

20

Email

University Profile Page

Google Scholar

Associate Professor James E. Richard Skills & Research Interests

Marketing

PLS

SEM

CRM

Internet Marketing

Top articles of Associate Professor James E. Richard

Title

Journal

Author(s)

Publication Date

Examining sojourners as visual influencers in VFR (visiting friends and relatives) tourism: A rhetorical analysis of user-generated images

Journal of Travel Research

Marlini Bakri

Jayne Krisjanous

James E Richard

2023/11

Chopsticks Approach to Successful Cultural Tourism Marketing

Kim-Shyan Fam

James E Richard

Hiram Ting

2023/1

Sales promotion: the role of equity sensitivity

Asia Pacific Journal of Marketing and Logistics

Kim-Shyan Fam

James E Richard

Lisa S McNeill

David S Waller

Honghong Zhang

2022

Does retail type matter? Consumer responses to channel integration in omni-channel retailing

Journal of Retailing and Consumer Services

Xin-Jean Lim

Jun-Hwa Cheah

Yogesh K Dwivedi

James E Richard

2022/7/1

Chinese social capital in a business context: the impact of business ethics, business etiquette and business orientation on relationship building and performance

European Journal of International Management

Kim Shyan Fam

Djavlonbek Kadirov

Ahmet Bardakci

Davor Vuchkovski

James Richard

2022/2/9

Special Edition: Chopsticks approach to successful cultural tourism marketing.

Kim-Shyan Fam

James E Richard

Hiram Ting

2022/12/15

Entrepreneurship in marketing: Socializing partners for brand governance in EM firms

Journal of Business Research

Michelle Renton

James E Richard

2020/5/1

Australasian Marketing Journal

Robert Mitchell

Lisa Schuster

Judy Drennan

2016

CB-SEM latent interaction: Unconstrained and orthogonalized approaches

Australasian marketing journal

Jun-Hwa Cheah

Mumtaz Ali Memon

James E Richard

Hiram Ting

Tat-Huei Cham

2020/11

Decoding service brand image through user-generated images

Journal of Services Marketing

Marlini Bakri

Jayne Krisjanous

James E Richard

2020/8/28

See List of Professors in Associate Professor James E. Richard University(Victoria University of Wellington)

Co-Authors

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