Ashutosh Prasad

Ashutosh Prasad

University of California, Riverside

H-index: 37

North America-United States

About Ashutosh Prasad

Ashutosh Prasad, With an exceptional h-index of 37 and a recent h-index of 24 (since 2020), a distinguished researcher at University of California, Riverside, specializes in the field of Marketing, Pricing, Advertising, Dynamics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Rejoinder: Dynamic Incentives in Sales Force Compensation

EXPRESS: Optimizing Production Relocation Timing Decisions

Design of product quality scales for conveying information by infomediaries

Advertising cycling to manage exclusivity loss in fashion styles

Optimal Advertising and Product Durability Decisions in New Product Diffusion

Too popular, too fast: Optimal advertising and entry timing in markets with peer influence

Retailer-driven blind boxes in a decentralized supply chain

REVIEW OF MARKETING SCIENCE

Ashutosh Prasad Information

University

Position

___

Citations(all)

4271

Citations(since 2020)

1639

Cited By

3342

hIndex(all)

37

hIndex(since 2020)

24

i10Index(all)

48

i10Index(since 2020)

39

Email

University Profile Page

University of California, Riverside

Google Scholar

View Google Scholar Profile

Ashutosh Prasad Skills & Research Interests

Marketing

Pricing

Advertising

Dynamics

Top articles of Ashutosh Prasad

Title

Journal

Author(s)

Publication Date

Rejoinder: Dynamic Incentives in Sales Force Compensation

Marketing Science

Olivier Rubel

Ashutosh Prasad

2024/1

EXPRESS: Optimizing Production Relocation Timing Decisions

Production and Operations Management

Gila E Fruchter

Ashutosh Prasad

Thomas Reutterer

2024/4/22

Design of product quality scales for conveying information by infomediaries

International Journal of Research in Marketing

Nina Baranchuk

Ashutosh Prasad

2023/3/1

Advertising cycling to manage exclusivity loss in fashion styles

Operations Research

Norris I Bruce

Anand Krishnamoorthy

Ashutosh Prasad

2022/11

Optimal Advertising and Product Durability Decisions in New Product Diffusion

Available at SSRN 4202732

Adrian Kennedy

Ashutosh Prasad

Suresh Sethi

Chi Chung Siu

Sheung Chi Phillip Yam

2022/9/2

Too popular, too fast: Optimal advertising and entry timing in markets with peer influence

Management Science

Gila E Fruchter

Ashutosh Prasad

Christophe Van den Bulte

2022/6

Retailer-driven blind boxes in a decentralized supply chain

Available at SSRN 3926319

Ashutosh Prasad

Lifei Sheng

Xuying Zhao

2021/9/18

REVIEW OF MARKETING SCIENCE

Ram C Rao

Frank Bass

Wagner Kamakura

Rajiv Lal

Richard Staelin

...

2016

Effect of Steel Making Parameters on Nitrogen Level in Steel

Processing and Characterization of Materials: Select Proceedings of CPCM 2020

Manish Kumar Singh

KK Keshari

A Prasad

A Das

2021

Consumer choice and multi-store shopping: An empirical investigation

Customer Needs and Solutions

Ashutosh Prasad

Brian T Ratchford

Sonika Singh

2020/10

Two porous plugs better than one?

Steel Times International

A Gupta

S Kumar

V Kumar

A Prasad

S Roy

...

2020/7/1

Imperfect quality certification in lemons markets

Theoretical Economics Letters

Birendra K Mishra

Ashutosh Prasad

Vijay Mahajan

2020/12/15

Contract design when quality is co-created in a supply chain

European Journal of Operational Research

Tal Avinadav

Tatyana Chernonog

Gila E Fruchter

Ashutosh Prasad

2020/11/1

See List of Professors in Ashutosh Prasad University(University of California, Riverside)

Co-Authors

H-index: 41
Ernan Haruvy

Ernan Haruvy

McGill University

H-index: 29
Prasad A. Naik

Prasad A. Naik

University of California, Davis

H-index: 24
Sanjog Misra

Sanjog Misra

University of Chicago

H-index: 22
Young Shik Park

Young Shik Park

Inje University

H-index: 19
R. Venkatesh

R. Venkatesh

University of Pittsburgh

H-index: 18
Birendra (Barry) Mishra

Birendra (Barry) Mishra

University of California, Riverside

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