Andrea Hemetsberger

Andrea Hemetsberger

Universität Innsbruck

H-index: 26

Europe-Austria

About Andrea Hemetsberger

Andrea Hemetsberger, With an exceptional h-index of 26 and a recent h-index of 17 (since 2020), a distinguished researcher at Universität Innsbruck, specializes in the field of consumer culture theory, branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

“We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees

Uncovering the sociomaterial assemblage of a culinary heritagization: The Wildschönauer Krautinger schnapps

Social linking practices across physical distance: The material constitution of sociality

When Less is More: Understanding Luxury in Mobility Contexts

Sticky market webs of connection–human and nonhuman market co-codification dynamics across social media

Brands in Action: Understanding corporate branding dynamics from an action net perspective

Charismatic entrainment: How brand leaders and consumers co-create charismatic authority in the marketplace

Open Access:(De-) stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages

Andrea Hemetsberger Information

University

Position

Professor of Branding

Citations(all)

3756

Citations(since 2020)

1369

Cited By

2812

hIndex(all)

26

hIndex(since 2020)

17

i10Index(all)

36

i10Index(since 2020)

23

Email

University Profile Page

Universität Innsbruck

Google Scholar

View Google Scholar Profile

Andrea Hemetsberger Skills & Research Interests

consumer culture theory

branding

Top articles of Andrea Hemetsberger

Title

Journal

Author(s)

Publication Date

“We truly love what we do”: The Tribal Consumer Inside Passionate Service Employees

Journal of Service Research

Ramona Riehle

Verena E Wieser

Andrea Hemetsberger

2023/10/18

Uncovering the sociomaterial assemblage of a culinary heritagization: The Wildschönauer Krautinger schnapps

Journal of Rural Studies

Michael Klingler

Markus Schermer

Andrea Hemetsberger

Rike Stotten

Clemens Maaß

2023/10/1

Social linking practices across physical distance: The material constitution of sociality

Marketing Theory

Sarah Schwarz

Christiane Aufschnaiter

Andrea Hemetsberger

2023/6

When Less is More: Understanding Luxury in Mobility Contexts

Sarah Schwarz

Andrea Hemetsberger

Sylvia von Wallpach

2023

Sticky market webs of connection–human and nonhuman market co-codification dynamics across social media

European Journal of Marketing

Jonathan David Schöps

Christian Reinhardt

Andrea Hemetsberger

2022/12/19

Brands in Action: Understanding corporate branding dynamics from an action net perspective

Sylvia von Wallpach

Andrea Hemetsberger

2022/4/28

Charismatic entrainment: How brand leaders and consumers co-create charismatic authority in the marketplace

Journal of Consumer Research

Verena E Wieser

Marius K Luedicke

Andrea Hemetsberger

2021/12/1

Open Access:(De-) stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages

Jonathan D Schöps

Stephanie Kogler

Andrea Hemetsberger

2021/5/13

Moments of luxury–A qualitative account of the experiential essence of luxury

Journal of Business Research

Sylvia von Wallpach

Andrea Hemetsberger

Thyra Uth Thomsen

Russel W Belk

2020/8/1

The merits and limits of making do: Bricolage and breakdowns in a social enterprise

Florian Ladstaetter

Andreas Plank

Andrea Hemetsberger

2020/6/9

(De-) stabilizing the digitized fashion market on Instagram–dynamics of visual performative assemblages

Consumption Markets & Culture

Jonathan D Schöps

Stephanie Kogler

Andrea Hemetsberger

2020/3/3

Competitive Papers—Extended Abstracts

Advances in Consumer Research

Jonathan D Schöps

Sarah Schwarz

Andrea Hemetsberger

Lívia Lessa de A Silva

Leticia M Casotti

...

2020

Conceptualizing unconventional luxury

Journal of Business Research

Thyra Uth Thomsen

Jonas Holmqvist

Sylvia von Wallpach

Andrea Hemetsberger

Russel W Belk

2020/2/6

A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers

Advances in Consumer Research

Sarah Schwarz

Andrea Hemetsberger

2020

See List of Professors in Andrea Hemetsberger University(Universität Innsbruck)

Co-Authors

H-index: 108
Russell Belk

Russell Belk

York University

H-index: 81
Kurt Matzler

Kurt Matzler

Universität Innsbruck

H-index: 60
Robert V. Kozinets

Robert V. Kozinets

University of Southern California

H-index: 51
johann fueller

johann fueller

Universität Innsbruck

H-index: 19
Jonas Holmqvist

Jonas Holmqvist

KEDGE Business School

H-index: 18
Marius K. Luedicke

Marius K. Luedicke

City University

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