Altaf Merchant, Ph.D.
University of Washington
H-index: 25
North America-United States
Top articles of Altaf Merchant, Ph.D.
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Brand heritage across cultures: USA, France and South Korea | Journal of Brand Management | Fabien Pecot Gregory Rose Altaf Merchant Sunmee Choi | 2023/1 |
The development and validation of a Chinese American affiliation scale | Journal of Business Research | Kristina Harrison John Ford Kiran Karande Altaf Merchant Weiyong Zhang | 2022/4/1 |
When consumers tune out advertising messages: development and validation of a scale to measure advertising disengagement | Journal of Advertising Research | Sanjeev Tripathi Varsha Jain Jatin Pandey Altaf Merchant Anupama Ambika | 2022/3/1 |
Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity | Journal of Business Research | Fabien Pecot Altaf Merchant Virginie de Barnier | 2022/2/1 |
Introducing bi-directional participatory place branding: a theoretical model with multi-stakeholder perspectives | Journal of Product & Brand Management | Varsha Jain Preeti Shroff Altaf Merchant Subhalakshmi Bezbaruah | 2022/1/6 |
Corrigendum to “Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity”[J. Bus. Res. 140 (2022) 533–545]. | F Pecot A Merchant V de Barnier | 2022/7 | |
Writing an impactful review article: what do we know and what do we need to know? | Justin Paul Altaf Merchant Yogesh K Dwivedi Gregory Rose | 2021/9/1 | |
Sports teams heritage: Measurement and application in sponsorship | Journal of Business Research | Mei Rose Gregory M Rose Altaf Merchant Ulrich R Orth | 2021/1/1 |
A decade (2008–2019) of advertising research productivity: A bibliometric review | John B Ford Subhalakshmi Bezbaruah Prokriti Mukherji Varsha Jain Altaf Merchant | 2021/11/1 | |
Propensity to Assimilate: A Grounded Theory Development of the Consumer Acculturation Process: An Abstract | Kristina Harrison John B Ford Kiran Karande Altaf Merchant | 2020/12/14 | |
The Lazarus Touch of Heritage: Place Branding, a Multi Stakeholder Study: An Abstract | Varsha Jain Preeti Shroff Altaf Merchant Subhalakshmi Bezbaruah | 2020 |
Co-Authors
