ProfessorsProfessors of University of DaytonAlan Abitbol

Alan Abitbol

University of Dayton

H-index: 10

North America-United States

About Alan Abitbol

Alan Abitbol, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Dayton, specializes in the field of corporate social adovcacy, corporate social responsibility communication, public relations, social media.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Role of Human Voice in Direct-To-Consumer Health Communication

How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions

Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages

How male consumers respond to “enlightened manvertising” campaigns: Gender schema, hostile sexism, and political orientation feed attitudes

Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions

Reputation management

Consumer location and ad type preferences as predictors of attitude toward femvertising

Science communication meets consumer relations: An analysis of Twitter use by 23andMe

Alan Abitbol Information

University	University of Dayton
Position	___
Citations(all)	720
Citations(since 2020)	686
Cited By	223
hIndex(all)	10
hIndex(since 2020)	10
i10Index(all)	10
i10Index(since 2020)	10
Email	Access Email
University Profile Page	University of Dayton
Google Scholar	View Google Scholar Profile

Alan Abitbol Skills & Research Interests

corporate social adovcacy

corporate social responsibility communication

public relations

social media

Top articles of Alan Abitbol

Title	Journal	Author(s)	Publication Date
The Role of Human Voice in Direct-To-Consumer Health Communication	Health Communication	Alan Abitbol Nicole M Lee Matthew S VanDyke Christina Meneses Kaylynne Wallace	2024/4/8
How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions	PloS one	Matthew S VanDyke Nicole M Lee Alan Abitbol Stephen W Rush	2023/3/15
Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages	Public Relations Review	Alan Abitbol Matthew S. VanDyke	2023
How male consumers respond to “enlightened manvertising” campaigns: Gender schema, hostile sexism, and political orientation feed attitudes	Journal of Advertising Research	Miglena Sternadori Alan Abitbol	2022/3/1
Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions	Journal of Communication Management	Alan Abitbol Nicole M Lee Matthew S VanDyke	2022/8/2
Reputation management	Brief description. Abrufbar unter: https://www. imm. bwl. uni-muenchen. de/dateien/5_praxis/reputationstool. pdf [14.03. 2021]	Manfred Schwaiger H Cannon	2011
Consumer location and ad type preferences as predictors of attitude toward femvertising	Journal of Social Marketing	Alan Abitbol Miglena M Sternadori	2020/4/3
Science communication meets consumer relations: An analysis of Twitter use by 23andMe	Science Communication	Nicole M Lee Alan Abitbol Matthew S VanDyke	2020/4
Small but Mighty: Examining College Student Perceptions of Small Businesses’ Social Media Use		Alan Abitbol Monica Rook	2020/3