Adilson Borges

Adilson Borges

NEOMA Business School

H-index: 26

Europe-France

About Adilson Borges

Adilson Borges, With an exceptional h-index of 26 and a recent h-index of 21 (since 2020), a distinguished researcher at NEOMA Business School, specializes in the field of Marketing, Consumer behavior, Social Marketing, Retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Caffeine’s effects on consumer spending

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

Background music tempo effects on food evaluations and purchase intentions

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

As the wheel turns toward the future of retailing

Managing service recovery experience: effects of the forgiveness for older consumers

White Coats, Mild Manners, and Good Doctors? When Red Decreases Perception of Dominance: An Abstract

Mall experiences are not universal: the moderating roles of national culture and mall industry age

Adilson Borges Information

University

Position

IRC Professor of Marketing

Citations(all)

2284

Citations(since 2020)

1290

Cited By

1469

hIndex(all)

26

hIndex(since 2020)

21

i10Index(all)

41

i10Index(since 2020)

31

Email

University Profile Page

NEOMA Business School

Google Scholar

View Google Scholar Profile

Adilson Borges Skills & Research Interests

Marketing

Consumer behavior

Social Marketing

Retailing

Top articles of Adilson Borges

Title

Journal

Author(s)

Publication Date

Caffeine’s effects on consumer spending

Journal of Marketing

Dipayan Biswas

Patrick Hartmann

Martin Eisend

Courtney Szocs

Bruna Jochims

...

2023/3

Using mindsets to boost health: how construal level and goal pursuit shape health message effectiveness on cessation behaviors

European Journal of Marketing

Márcia Maurer Herter

Adilson Borges

Diego Costa Pinto

Mario Boto Ferreira

Anna S. Mattila

2022/11/30

Background music tempo effects on food evaluations and purchase intentions

Journal of Retailing and Consumer Services

Felipe Pantoja

Adilson Borges

2021/11/1

Which emotions make you healthier? The effects of sadness, embarrassment, and construal level on healthy behaviors

Journal of Business Research

Márcia Maurer Herter

Adilson Borges

Diego Costa Pinto

2021/6/1

As the wheel turns toward the future of retailing

Journal of Marketing Theory and Practice

Barry J Babin

Cong Feng

Adilson Borges

2021/1/2

Managing service recovery experience: effects of the forgiveness for older consumers

Journal of Retailing and Consumer Services

Barry J Babin

Weiling Zhuang

Adilson Borges

2021/1/1

White Coats, Mild Manners, and Good Doctors? When Red Decreases Perception of Dominance: An Abstract

Bruna Jochims

Adilson Borges

2020

Mall experiences are not universal: the moderating roles of national culture and mall industry age

Journal of Retailing and Consumer Services

Shaked Gilboa

Iris Vilnai-Yavetz

Vince Mitchell

Adilson Borges

Kwabena Frimpong

...

2020/8/6

Non-Compliance Is a Double-Edged Sword: An Abstract

Amanda Yamim

Adilson Borges

2020

Low‐complexity architecture for AR (1) inference

Electronics Letters

A Borges

Renato J Cintra

Diego FG Coelho

Vassil S Dimitrov

2020/7

Reducing ingroup bias in ethical consumption: The role of construal levels and social goodwill

Business Ethics Quarterly

Diego Costa Pinto

Adilson Borges

Márcia Maurer Herter

Mário Boto Ferreira

2020/1

If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items

Journal of Retailing and Consumer Services

Felipe Pantoja

Adilson Borges

Patricia Rossi

Amanda Pruski Yamim

2020/3/1

La formation professionnelle pourrait créer 94, 5 milliards€ de valeur par an: améliorer et mieux valoriser la formation, un levier de croissance et de synergies

Adilson Borges

Laurent Cappelletti

Olivier Faron

Gilbert Font

2020

Pourquoi il faut valoriser la formation dans le bilan des entreprises

La Tribune (Site)

Laurent Cappelletti

Adilson Borges

2020

See List of Professors in Adilson Borges University(NEOMA Business School)

Co-Authors

H-index: 89
Barry J. Babin

Barry J. Babin

University of Mississippi

H-index: 20
Diego Costa Pinto

Diego Costa Pinto

Universidade Nova de Lisboa

H-index: 19
Walter Nique

Walter Nique

Universidade Federal do Rio Grande do Sul

H-index: 8
Patricia Rossi

Patricia Rossi

IÉSEG School of Management

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