Despite the new digital marketing tools, email marketing plays a significant role in increasing the success of online businesses. According to Forbes, nearly 81% of companies use email as part of their effective marketing strategy. Hence, email marketing jobs in remote roles have increasingly become a desirable career choice for many digital marketing specialists and email marketers.
How to Get Email Marketing Jobs in Remote Careers
If you’re curious about gaining the skills to land remote work opportunities in email marketing, check out the essential tips below in this blog post.
Let’s get started! 🏁
1. Develop Needed & Relevant Skills
If you want to get a remote job position regarding email marketing and, most importantly, capture the attention of employers and recruiters in the first meeting, first of all, improve the following necessary skills:
Skill 1: Copywriting and Content Creation 📝
A key part of any marketing job, especially email marketing, is having strong content marketing skills, such as the ability to craft persuasive & engaging email copy or create relevant & appealing visual content, including images, infographics, and videos.
Skill 2: Data Analysis and Reporting 📈
Successful email marketing always requires analyzing campaign data and key metrics, such as open rate, click-through rate, conversion rate, A/B testing, and generating actionable insights from data reports. This helps email marketers properly measure and analyze their campaigns’ performance.
Skill 3: Email Marketing Strategy 📧
To excel in remote email marketing jobs, you need to master the basics of email marketing strategy, including:
- Segmenting email lists based on prospect behavior
- Personalizing email content
- Setting up automated workflows
- Understanding marketing automation
- Identifying email marketing tools like HubSpot or Mailchimp
Skill 4: HTML and CSS 💻
Suppose you plan to be a versatile email marketer and want to apply for a specialized role in remote email work like email designer. In that case, you need a specific set of technical skills that go far beyond basic email marketing knowledge, such as
- Customizing email templates
- Troubleshooting formatting issues
- Coding HTML/CSS
- Designing responsive & email layouts.
Skill 5: Project Management 📊
If you’re looking for effective remote email marketing roles, such as email campaign management, you should consider these strong project management skills, such as
- Coordinating with copywriters and designers
- Managing and controlling time
- Keeping stakeholders informed about campaign progress
Knowing these skills will help you successfully manage multiple email campaigns at once.
2. Adopt Collaborative Technologies
Today, familiarity with and adoption of collaborative technology tools in the remote work environment are increasingly important.
However, using and accepting these tools in some organizations has been challenging. For example, according to a study by MIT Sloan Management Review and Capgemini Consulting, 63 percent of CEOs surveyed globally said adopting technology tools in their organization needed to be faster.
Therefore, to get ahead of competitors, as well as stay connected and organized while working remotely, it’s necessary to use collaborative email marketing software, such as
- Collaboration & project management software like Trello or Asana
- Email marketing automation tools like HubSpot or Mailchimp
- Customer Relationship Management (CRM) platforms
3. Understand the Typical Career Path
It’s important to know that remote email marketing jobs offer a variety of career paths for those interested in this field. Understanding the typical career path helps job seekers be successful in planning their career development.
Are you curious about this remote email marketing career path? So, let’s check it out.
✔ Entry-Level Roles
People who lack the necessary experience in email marketing can start their first remote work experience with these positions to gain great skills in the future. These entry-level roles include
- Email marketing assistant
- Junior email copywriter
- Junior email marketing specialist
✔ Mid-Level Roles
People with mid-level job positions are responsible for strategic planning and leadership for their companies. They are:
- Email campaign manager
- Email marketing automation specialist
- Email marketing coordinator or specialist
✔ Senior-Level Roles
People with senior email marketing jobs in remote roles have broader experience and more specialized skills in strategic email marketing thinking, including:
- Email marketing manager
- Director of email marketing
- Head of lifecycle marketing
✔ Specialized Roles
People with specialized email-related roles focus on the side parts of email marketing. These specialized positions include
- Email designer
- Data analyst
- Deliverability expert
4. Create a Powerful Network
Want more success in remote email marketing job positions?
Well, don’t let your journey end there. The power of networking in the digital marketing world cannot be overstated.
As such, try to get actively & powerfully involved in the busy online and in-person communities where email marketers are hard at work.
Have an active presence in forums, specialized groups, industrial meetings, and online discussion boards, both virtually and in person.
Make the most of professional social media, such as LinkedIn.
For example, join related LinkedIn groups, attend online LinkedIn webinars, engage constructively in discussions with email marketing experts, share your insights, and subscribe to industry newsletters.
Additionally, remember that regularly updating your LinkedIn profile can help you maintain an active online presence and expand your network as well.
5. Discover the Online Job Boards & Platforms
As you know, finding email marketing jobs in remote roles can be daunting. Accordingly, you need to take a strategic approach and use trusted job search platforms and job boards.
Here’s a look at some of the best platforms and job boards to help you find quality remote email marketing roles.
1. LinkedIn
LinkedIn is the world’s leading professional career platform, with over 1 billion members from 200 countries and regions.
According to Socialshepherd, through LinkedIn, more than 49 million users search for their dream job position in their industry easily using advanced filters every week.
I recommend you read one of our practical posts on LinkedIn, in which the quick steps for building a wining LinkedIn profile for job seekers is explained completely.
2. Indeed
Indeed is a professional job search website and a global recruitment platform with over 350 million monthly unique visitors. Also, more than 3.5 million employers from 60 countries use this platform for hiring.
3. Remote.co
Remote.co is a remote job search website that helps job seekers find high-quality remote job listings with over 145 leading companies and virtual remote teams.
6. Prepare for Remote Interviews
Preparing for a remote interview is essential to making a positive impression on potential employers and hiring managers. Here are some tried-and-tested strategies.
- Targeted research: Try to complete research about the products, services, mission, and purpose of the company you want to interview.
- Appropriate clothing: Wear professional clothing appropriate to the industry and culture of the company in question.
- Resume and portfolio: Prepare your online resume and portfolio to share with the interviewer if needed.
- Common interview questions: Identify common interview questions, strengths, and weaknesses, and practice answering them with confidence as well.
- Cheat sheet: Create a cheat sheet and make a list of key points you want to remember during the interview.
- Body language: Practice good body language, such as sitting up straight or smiling, to show confidence, professionalism, and a strong relationship.
- Professional background: Set a calm and simple atmosphere with a neutral background for the interview.
- Equipment check: Make sure that all equipment required for the interview, such as a webcam, microphone, headphones, internet connection device, etc., is working properly.
7. Seek Assistance from CUFinder
If you’re looking for contact information of employers and recruiters in bulk and without hassle, you need reliable and powerful third-party lead generation tools like CUFinder.
CUFinder is a professional and excellent B2B lead generation and sales intelligence platform with the largest comprehensive database of companies (+269 M) and contacts (+419 M).
Using the advanced fitting system of CUFinder, job seekers can find employers’ and recruiters’ emails, phone numbers, and other important data in bulk.
Not sure- yet? Try signing up for a free trial NOW.
Challenges of Email Marketing Jobs Remote No Experience and No Skills
If you’ve started a remote email marketing role like an email marketing specialist or email copywriter, but you don’t have the necessary experience and skills, please stop!
Starting a remote job without any experience or skills can be very challenging and cause many problems for you in the future. Although it is not impossible to get into email marketing jobs in remote roles, it is not easy to save these opportunities!
Do you know what challenges you will face? One of the biggest challenges for many beginners is not having enough knowledge about the basics, strategies, and techniques of email marketing.
Without prior experience and lack of skills, learning the email marketing basics, email campaigns, maintaining an audience, writing emails, etc., can be time-consuming and daunting.
Another challenge for newcomers without skills is to find better and more appropriate job opportunities. However, it is natural that most companies seek to attract candidates who have the necessary experience and technical skills.
Additionally, email marketing jobs in remote roles require a great deal of self-discipline and time management. It can be very difficult for newcomers to do these things without skills and experience and, of course, without a supervisor nearby.
So, no need to worry. Now that you know these challenges, it’s best to look for internships that many companies offer, take the Email Marketing Certification Course through the HubSpot Academy for free, or read our blog posts about email marketing to learn more.
The Wrap-Up
Getting skills in email marketing jobs in remote roles can be challenging, but it can be a coherent process with the right guidelines and the best practices.
We’ve compiled seven essential tips to follow. As a recap, here, we’ve covered the following:
- Develop needed & relevant skills.
- Create a powerful network.
- Adopt collaborative technologies.
- Understand the typical career path.
- Discover the Best Remote Job Search Platforms
- Prepare for remote interviews.
- Seek assistance from CUFinder.
So there you have it. You now know how to discover ideal remote email marketing jobs and are ready to implement these essential strategies.
FAQs
1. Can I do email marketing from home?
Of course! You can effectively start remote email marketing roles for your company without any experience.
2. How much money can I make as an email marketer?
An email marketer’s income can vary based on experience, skill, expertise, and location. However, according to Glassdoor, an average junior email marketing specialist can earn around $50,000 a year.
3. How do I get a job as an email marketer?
To get a job as an email marketer, you need to get a relevant university degree, learn a set of key skills and expertise, and gain experience through internships.
4. Is email marketing a good career?
Yes, since thousands of companies are looking for email marketers and there is a high demand for email marketing jobs, email marketing is an in-demand and high-paying career.