ProfessorsProfessors of California State University, Bakersfieldzhenning "Jimmy" xu

zhenning "Jimmy" xu

California State University, Bakersfield

H-index: 7

North America-United States

About zhenning "Jimmy" xu

zhenning "Jimmy" xu, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at California State University, Bakersfield, specializes in the field of Sentiment Analysis, Marketing Analytics, Social Network Analysis, Research Computing, Natural Language Processing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using Google Trends to predict and forecast avocado sales

From internal to external information search: the role of information accessibility, information diagnosticity, and involvement

Search Data and Geodemographics Determinants of the Avocado Sales in the US Markets.

Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site

zhenning "Jimmy" xu Information

University	California State University, Bakersfield
Position	___
Citations(all)	630
Citations(since 2020)	509
Cited By	333
hIndex(all)	7
hIndex(since 2020)	7
i10Index(all)	4
i10Index(since 2020)	4
Email	Access Email
University Profile Page	California State University, Bakersfield
Google Scholar	View Google Scholar Profile

zhenning "Jimmy" xu Skills & Research Interests

Sentiment Analysis

Marketing Analytics

Social Network Analysis

Research Computing

Natural Language Processing

Top articles of zhenning "Jimmy" xu

Title	Journal	Author(s)	Publication Date
Using Google Trends to predict and forecast avocado sales	Journal of Marketing Analytics	Di Wu Zhenning Xu Seung Bach	2023/12
From internal to external information search: the role of information accessibility, information diagnosticity, and involvement	Aslib Journal of Information Management	Saeed Tajdini Edward Ramirez Zhenning Xu	2023/8/10
Search Data and Geodemographics Determinants of the Avocado Sales in the US Markets.	Journal of Business & Management	Di Wu Zhenning Xu Ji Li	2023/7/1
Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site	Journal of Marketing Analytics	Zhenning Xu Colin Vail Amarpreet S Kohli Saeed Tajdini	2021/3