Zakary Tormala

Zakary Tormala

Stanford University

H-index: 52

North America-United States

About Zakary Tormala

Zakary Tormala, With an exceptional h-index of 52 and a recent h-index of 35 (since 2020), a distinguished researcher at Stanford University,

His recent articles reflect a diverse array of research interests and contributions to the field:

The allure of consensus: People (over) seek consensus in selecting group persuasion strategies.

You versus we: How pronoun use shapes perceptions of receptiveness

Attitudinal advocacy

Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives.

Consumer Psychology Review: Aims and scope

The attitude–behavior relationship revisited

Undermining your case to enhance your impact: A framework for understanding the effects of acts of receptiveness in persuasion

Misdirecting persuasive efforts during the COVID-19 pandemic: The targets people choose may not be the most likely to change

Zakary Tormala Information

University

Position

___

Citations(all)

14425

Citations(since 2020)

5574

Cited By

11067

hIndex(all)

52

hIndex(since 2020)

35

i10Index(all)

82

i10Index(since 2020)

77

Email

University Profile Page

Stanford University

Google Scholar

View Google Scholar Profile

Top articles of Zakary Tormala

Title

Journal

Author(s)

Publication Date

The allure of consensus: People (over) seek consensus in selecting group persuasion strategies.

Journal of Personality and Social Psychology

Derek D Rucker

Jesse D'Agostino

Mark Dyer

Zakary L Tormala

2024/2/15

You versus we: How pronoun use shapes perceptions of receptiveness

Journal of Experimental Social Psychology

Mohamed A Hussein

Zakary L Tormala

2024/1/1

Attitudinal advocacy

C., Lambertson, DD, Rucker, SA Spiller,(Eds.), The Cambridge handbook of consumer psychology

Mohamed A Hussein

Zakary L Tormala

2023

Attitude change and persuasion: Classic, metacognitive, and advocacy perspectives.

Zakary L Tormala

Derek D Rucker

2022

Consumer Psychology Review: Aims and scope

Derek D Rucker

Zakary L Tormala

2021/1

The attitude–behavior relationship revisited

Psychological science

Christopher J Bechler

Zakary L Tormala

Derek D Rucker

2021/8

Undermining your case to enhance your impact: A framework for understanding the effects of acts of receptiveness in persuasion

Mohamed A Hussein

Zakary L Tormala

2021/8

Misdirecting persuasive efforts during the COVID-19 pandemic: The targets people choose may not be the most likely to change

Journal of the Association for Consumer Research

Christopher J Bechler

Zakary L Tormala

2021/1/1

Do I support that it’s good or oppose that it’s bad? The effect of support-oppose framing on attitude sharing.

Journal of Personality and Social Psychology

Rhia Catapano

Zakary L Tormala

2021/7

Change appeals: How referencing change boosts curiosity and promotes persuasion

Personality and Social Psychology Bulletin

Daniella Kupor

Jayson Jia

Zakary Tormala

2021/5

Quantitative Dissection of Pattern Formation Along the Central Dogma in the Early Fly Embryos

Yang Joon Kim

2021

Choosing persuasion targets: How expectations of qualitative change increase advocacy intentions

Journal of Experimental Social Psychology

Christopher J Bechler

Zakary L Tormala

Derek D Rucker

2020/1/1

Individual differences in attitude consistency over time: The personal attitude stability scale

Personality and Social Psychology Bulletin

Mengran Xu

Pablo Briñol

Jeremy D Gretton

Zakary L Tormala

Derek D Rucker

...

2020/10

Persuasive Uncertainty: Toward Understanding How Uncertainty Influences the Formulation of Beliefs

Advances in Consumer Research

Mohamed A Hussein

Zakary Tormala

Job MT Krijnen

Jon Bogard

Gülden Ülkümen

...

2020

Consumers and Politics: When Companies Take a Stance

Advances in Consumer Research

Ike Silver

Alex Shaw

Jared Watson

Steven Shepherd

Tanya L Chartrand

...

2020

See List of Professors in Zakary Tormala University(Stanford University)