Zaiton Osman
Universiti Malaysia Sabah
H-index: 11
Asia-Malaysia
Top articles of Zaiton Osman
Adapting to the gig economy: Determinants of financial resilience among “Giggers”
Economic Analysis and Policy
2024/3/1
Survival of the Fittest? Survival Adaptations to the COVID-19 Pandemic: A Qualitative Study on Independent Hotels
2023/11/7
Izyanti Awang Razli
H-Index: 6
Zaiton Osman
H-Index: 7
Behind the Choices: Loss Aversion's Impact on Students' Course Selection
Malaysian Journal of Social Sciences and Humanities (MJSSH)
2023/9/30
Zaiton Osman
H-Index: 7
Izyanti Awang Razli
H-Index: 6
The Impact of Financial Technology on Commercial Banks: A Case Study of China
Malaysian Journal of Social Sciences and Humanities (MJSSH)
2023/7/31
Zaiton Osman
H-Index: 7
Causes of customers’ cognitive dissonance and product return frequency: a Malaysian packaged food context
Asian Journal of Business and Accounting
2022/12/31
Zaiton Osman
H-Index: 7
MALAYSIAN MILLENNIAL’S FINANCIAL LITERACY: FUTURE ORIENTATION AS KEY INDICATOR
2022/10/19
Motivation of Airbnb host: Evidence from pre-COVID study in Sabah, Malaysia
International Journal of Applied Business Research
2022/1/18
Izyanti Awang Razli
H-Index: 6
Zaiton Osman
H-Index: 7
Does security concern, perceived enjoyment and government support affect Fintech adoption? Focused on bank users
Journal of Marketing Advances and Practices
2021
Zaiton Osman
H-Index: 7
Izyanti Awang Razli
H-Index: 6
DETERMINANTS OF YOUNG MALAYSIAN ADULTS’FAST FOOD PURCHASING INTENTION
Malaysian Journal of Business and Economics (MJBE)
2020/12/31
Zaiton Osman
H-Index: 7
Marketing Mix and STP Strategies: An Exploratory Study into Grocery Retailers in Malaysia
Asian Journal of Entrepreneurship
2020/12/28
Zaiton Osman
H-Index: 7
Intention to Adopt Fintech Services among Entrepreneurs and Student of Entrepreneurship in Kuala Lumpur
Asian Journal of Entrepreneurship
2020/12/28
Zaiton Osman
H-Index: 7
Determinants of perception toward life insurance and its impact on intention to purchase
Labuan Bulletin of International Business and Finance (LBIBF)
2020/12/15
