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Yujie Wei

Yujie Wei

University of West Georgia

H-index: 15

North America-United States

About Yujie Wei

Yujie Wei, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at University of West Georgia, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory

The role of user autonomy in branding on social networking sites: A perspective of self-determination theory

Yujie Wei Information

University

Position

Professor of Marketing

Citations(all)

2868

Citations(since 2020)

1514

Cited By

1972

hIndex(all)

15

hIndex(since 2020)

13

i10Index(all)

17

i10Index(since 2020)

15

Email

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University Profile Page

University of West Georgia

Google Scholar

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Yujie Wei Skills & Research Interests

Marketing

Top articles of Yujie Wei

Title

Journal

Author(s)

Publication Date

Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory

Journal of Promotion Management

Yujie Wei

Faye S McIntyre

Detmar Straub

2020/6/6

The role of user autonomy in branding on social networking sites: A perspective of self-determination theory

Journal of Digital & Social Media Marketing

Yujie Wei

Naveen Donthu

Chunling Yu

2020/1/1

See List of Professors in Yujie Wei University(University of West Georgia)