Yujie (Jack) Wei
University of West Georgia
H-index: 14
North America-United States
Top articles of Yujie (Jack) Wei
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The cultivation of brand knowledge and purchase intention among brand followers on social media | Journal of Digital & Social Media Marketing | Yujie Wei | 2022/1/1 |
Teaching social media marketing through following firms on Twitter---a perspective of experiential learning | Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference | Yujie Wei | 2022/3/26 |
Does micro-blogging lead to a more positive attitude toward a brand?—A perspective of cultivation theory | Journal of Promotion Management | Yujie Wei Faye S McIntyre Detmar Straub | 2020/6/6 |
The role of user autonomy in branding on social networking sites: A perspective of self-determination theory | Journal of Digital & Social Media Marketing | Yujie Wei Naveen Donthu Chunling Yu | 2020/1/1 |
