Young-Chan Lee

Young-Chan Lee

Dongguk University

H-index: 20

Asia-South Korea

About Young-Chan Lee

Young-Chan Lee, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Dongguk University, specializes in the field of Data Mining, Multi-Criteria Decision Making, System Dynamics, Knowledge Management, Fintech.

His recent articles reflect a diverse array of research interests and contributions to the field:

The effect of live streaming commerce quality on customers’ purchase intention: extending the elaboration likelihood model with herd behaviour

Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification

Factors Influencing Vietnamese Generation MZ’s Adoption of Metaverse Platforms

Metaverse EdTech Development: Key Factors and AHP Insights from Educators, Developers, and Learners

What drives the digital customer experience and customer loyalty in mobile short-form video shopping? Evidence from douyin (TikTok)

Will proximity mobile payments substitute traditional payments? Examining factors influencing customers' switching intention during the COVID-19 pandemic

Examining the factors influencing the intention to use the Metaverse platform Focusing on Vietnamese generation MZ

How Perceived Price Discount Influence on the Impulsive Consumption in the Context of Online Limited-Time Promotion: Moderating Effect of Perceived Time Pressure

Young-Chan Lee Information

University

Position

Professor of Business Analytics

Citations(all)

2932

Citations(since 2020)

1274

Cited By

2275

hIndex(all)

20

hIndex(since 2020)

17

i10Index(all)

30

i10Index(since 2020)

26

Email

University Profile Page

Dongguk University

Google Scholar

View Google Scholar Profile

Young-Chan Lee Skills & Research Interests

Data Mining

Multi-Criteria Decision Making

System Dynamics

Knowledge Management

Fintech

Top articles of Young-Chan Lee

Title

Journal

Author(s)

Publication Date

The effect of live streaming commerce quality on customers’ purchase intention: extending the elaboration likelihood model with herd behaviour

Behaviour & Information Technology

Qin Yang

Young-Chan Lee

2024/4/3

Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification

Sustainability

Honglei Mu

Youngchan Lee

2023/11/7

Factors Influencing Vietnamese Generation MZ’s Adoption of Metaverse Platforms

Sustainability

Young-Chan Lee

Minh Ngoc Nguyen

Qin Yang

2023/10/17

Metaverse EdTech Development: Key Factors and AHP Insights from Educators, Developers, and Learners

Kyungmin An

Young-Chan Lee

2023/6/28

What drives the digital customer experience and customer loyalty in mobile short-form video shopping? Evidence from douyin (TikTok)

Sustainability

Qin Yang

Young-Chan Lee

2022/8/31

Will proximity mobile payments substitute traditional payments? Examining factors influencing customers' switching intention during the COVID-19 pandemic

International Journal of Bank Marketing

Hong-Lei Mu

Young-Chan Lee

2022/6/8

Examining the factors influencing the intention to use the Metaverse platform Focusing on Vietnamese generation MZ

International Journal of E-Services and Mobile Applications (IJESMA)

Ahmad Ibrahim Habahbeh

Ahmad Hamza Obidat

2021/7/1

How Perceived Price Discount Influence on the Impulsive Consumption in the Context of Online Limited-Time Promotion: Moderating Effect of Perceived Time Pressure

정보시스템연구

Weiyi Luo

Young-chan Lee

2022

Consumer Vulnerability Scale Development and Empirical Validation: Focused on the Online Irrational Consumption

아시아연구

Weiyi Luo

Young-Chan Lee

2022/11

An analysis of strategic and economic values of business ethics

International Journal of Business Governance and Ethics

Kyung Hoon Yang

Young-Chan Lee

Sung Hyun Kim

David Annino

2021

Why do people hide knowledge in the online knowledge community? An integrated framework of protection motivation, self-determination, and social exchange beliefs

Sustainability

Qin Yang

Young-Chan Lee

2021/9/2

How inclusive digital financial services impact user behavior: A case of proximity mobile payment in Korea

Sustainability

Hong-Lei Mu

Young-Chan Lee

2021/8/25

Investigating determinants of digital transformation: Empirical evidence from Chinese companies

아시아연구

You Fu

Young-Chan Lee

2021/8

The critical factors of student performance in MOOCs for sustainable education: a case of Chinese universities

Sustainability

Qin Yang

Young-Chan Lee

2021/7/20

Switching to proximity mobile payment: empirical evidence from Korean users

Hong-Lei Mu

Young-Chan Lee

2021/5/17

Credit Risk Analysis Using the Big Data of Chinese Microfinance Company

아시아연구

Ying Wang

Young-Chan Lee

2021/11

The effect of social media marketing activities on purchase intention with brand equity and social brand engagement: Empirical evidence from Korean cosmetic firms

Journal of Small and Medium Enterprises

Salshabila Puti Ariska Ariska

Vidyarini Dwita

2023/7/26

Artificial intelligence and continuous usage intention: Evidence from a Korean online job information platform

Business Communication Research and Practice

Young-Chan Lee

2020

Examining the influencing factors of digital transformation using TOE and innovation diffusion theory: Empirical evidence from Chinese Enterprises

한국경영정보학회 정기 학술대회

You Fu

Young-Chan Lee

2020/12

CREDIT RISK ANALYSIS OF MICROCREDIT USING THE DATA OF A CHINESE MICROFINANCE COMPANY AND DATA MINING TECHNIQUES

ICFE 2020

Young-Chan Lee

Ying Wang

2020/11/18

See List of Professors in Young-Chan Lee University(Dongguk University)

Co-Authors

H-index: 137
Joseph Sarkis

Joseph Sarkis

Worcester Polytechnic Institute

H-index: 40
Hui Li

Hui Li

Zhejiang Normal University

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