Yeyen Pratika

Yeyen Pratika

Universitas Muhammadiyah Malang

H-index: 7

Asia-Indonesia

About Yeyen Pratika

Yeyen Pratika, With an exceptional h-index of 7 and a recent h-index of 6 (since 2020), a distinguished researcher at Universitas Muhammadiyah Malang, specializes in the field of Pemasaran.

His recent articles reflect a diverse array of research interests and contributions to the field:

Organizational Resilience in Times of Crisis: Its Relation with Work-Life Balance and Work Engagement

Understanding the intention of millennial generation on investment through the financial technology application

Bibliometric analysis of entrepreneurial marketing during the COVID-19 pandemic

Branding of the Sangga Braja Community in soft marketing and cultural education in the new normal era

Islamic social entrepreneurship model of business women in pandemic era: Evidence from Indonesia

Paylater feature: impulsive buying driver for e-commerce in indonesia

Pengembangan Sungai Tematik di Desa Pendem Kecamatan Junrejo, Kota Batu

Pendampingan Inovasi Produk Olahan Telur Asin Di Desa Pendem Kecamatan Junrejo Kota Batu

Yeyen Pratika Information

University

Position

___

Citations(all)

118

Citations(since 2020)

117

Cited By

4

hIndex(all)

7

hIndex(since 2020)

6

i10Index(all)

2

i10Index(since 2020)

2

Email

University Profile Page

Universitas Muhammadiyah Malang

Google Scholar

View Google Scholar Profile

Yeyen Pratika Skills & Research Interests

Pemasaran

Top articles of Yeyen Pratika

Title

Journal

Author(s)

Publication Date

Organizational Resilience in Times of Crisis: Its Relation with Work-Life Balance and Work Engagement

Jurnal Manajemen Universitas Bung Hatta

Khusnul Rofida Novianti

Ratya Shafira Arifiani

Yeyen Pratika

2024/1/29

Understanding the intention of millennial generation on investment through the financial technology application

International Journal of Economics, Business and Accounting Research (IJEBAR)

Chalimatuz Sa'diyah

Yeyen Pratika

2022/6/23

Bibliometric analysis of entrepreneurial marketing during the COVID-19 pandemic

Yeyen Pratika

Rohmat Dwi Jatmiko

Sri Nastiti Andharini

2022/5/24

Branding of the Sangga Braja Community in soft marketing and cultural education in the new normal era

Community Empowerment

Shannaz Mutiara Deniar

Yeyen Pratika

2022/2/28

Islamic social entrepreneurship model of business women in pandemic era: Evidence from Indonesia

Jurnal Reviu Akuntansi dan Keuangan

Yeyen Pratika Nurul Asfiah

Ratya Shafira A.

Rizki Febriani

2022/12/31

Paylater feature: impulsive buying driver for e-commerce in indonesia

International Journal of Economics, Business and Accounting Research (IJEBAR)

Luqman Dzul Hilmi

Yeyen Pratika

2021/6/5

Pengembangan Sungai Tematik di Desa Pendem Kecamatan Junrejo, Kota Batu

Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)

Ardik Praharjo

Yeyen Pratika

2021/2

Pendampingan Inovasi Produk Olahan Telur Asin Di Desa Pendem Kecamatan Junrejo Kota Batu

Budimas: Jurnal Pengabdian Masyarakat

Yeyen Pratika

Ardik Praharjo

2021/1/27

Pendampingan dan Pengembangan Produk Udeng Sangga Braja dalam Rangka Melestarikan Ciri Khas Kota Batu

Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang

Shannaz Mutiara Deniar

Yeyen Pratika

Tonny Dian Effendi

2021

UTAUT model: Identifying the driving factors of the intention to use paylater

Jurnal Bisnis dan Manajemen

Yeyen Pratika

2021/11/30

Pengembangan dan Pelestarian Produk Budaya Udeng Kota Batu

Journal of Appropriate Technology for Community Services

Shannaz Mutiara Deniar

Yeyen Pratika

2021/7/4

Tourist perception of the intention to visit green open space

Jurnal Inovasi Ekonomi

Novi Puji Lestari

Yeyen Pratika

2020/3/18

Analysis of pay later payment system on online shopping in Indonesia

Journal of Economics, Business, & Accountancy Ventura

Yeyen Pratika

Salahudin Salahudin

Dicky Wisnu Usdek Riyanto

Titiek Ambarwati

2020

Understanding Behavior of Digital Money Application Usage on Adolescents

International Journal of Economics, Business and Accounting Research (IJEBAR)

Yeyen Pratika

2020/3/24

See List of Professors in Yeyen Pratika University(Universitas Muhammadiyah Malang)

Co-Authors

H-index: 9
Chalimatuz Sa'diyah

Chalimatuz Sa'diyah

Universitas Muhammadiyah Malang

H-index: 8
Ardik Praharjo

Ardik Praharjo

Universitas Muhammadiyah Malang

H-index: 4
Shannaz Mutiara Deniar

Shannaz Mutiara Deniar

Universitas Muhammadiyah Malang

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