ProfessorsProfessors of Minnesota State University MoorheadWooyang Kim

Wooyang Kim

Minnesota State University Moorhead

H-index: 6

North America-United States

About Wooyang Kim

Wooyang Kim, With an exceptional h-index of 6 and a recent h-index of 5 (since 2020), a distinguished researcher at Minnesota State University Moorhead, specializes in the field of Consumer Behavior, Cultural Marketing, Information Foraging, Innovativeness & innovation, Marketing Theories.

His recent articles reflect a diverse array of research interests and contributions to the field:

Health Disparities: The Influence of Black Celebrity Endorsers and Social Media Influencers on Consumption Habits among African American Consumers

Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention

The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior

Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory

문화마케팅 관점에서의 한류문화 수용확산을 위한 최첨단기술의 탐색, 적용 및 연구 방향

AN EXAMINATION OF YOUNG GENERATIONS’CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market

Wooyang Kim Information

University	Minnesota State University Moorhead
Position	Associate Professor of Marketing Paseka School of Business
Citations(all)	202
Citations(since 2020)	88
Cited By	132
hIndex(all)	6
hIndex(since 2020)	5
i10Index(all)	6
i10Index(since 2020)	4
Email	Access Email
University Profile Page	Minnesota State University Moorhead
Google Scholar	View Google Scholar Profile

Wooyang Kim Skills & Research Interests

Consumer Behavior

Cultural Marketing

Information Foraging

Innovativeness & innovation

Marketing Theories

Top articles of Wooyang Kim

Title	Journal	Author(s)	Publication Date
Health Disparities: The Influence of Black Celebrity Endorsers and Social Media Influencers on Consumption Habits among African American Consumers		Dale A Cake Wooyang Kim	2024
Role of Social Media on Travel Destination Decision-Making: Young American’s Motivation, Attitude, and Behavioral Intention		Wooyang Kim Dale A Cake Hyun Sang An	2023
The New Grocery Retail Journey: Stimuli and Mobile Influences on a Consumer’s Unplanned Shopping and Spending Behavior		Dale A Cake Vikas Agrawal Douglas Johansen Wooyang Kim	2022
Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory	Asia Pacific Journal of Marketing and Logistics	Wooyang Kim Donald A Hantula Anthony Di Benedetto	2022/11/22
문화마케팅 관점에서의 한류문화 수용확산을 위한 최첨단기술의 탐색, 적용 및 연구 방향	혁신클러스터연구	이청림， 이왕우， 김우양	2022
AN EXAMINATION OF YOUNG GENERATIONS’CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS	Global Marketing Conference	Hyun Sang An C Anthony Di Benedetto Donald A Hantula Wooyang Kim	2020/11
THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES	Global Marketing Conference	Wooyang Kim Hyun-Sang An Quing-Lin Li	2020/11
Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market		Hyun Sang An Wooyang Kim C Anthony Di Benedetto	2020