Wenbin Sun

Wenbin Sun

Rockhurst University

H-index: 15

North America-United States

About Wenbin Sun

Wenbin Sun, With an exceptional h-index of 15 and a recent h-index of 15 (since 2020), a distinguished researcher at Rockhurst University, specializes in the field of Marketing, Business, CSR, Data Analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustaining firm sustainability endeavors: The role of international diversification on firm CSR capability

Firm governance and functional strengths: the impact of board diversity on firm marketing capability

A new understanding of marketing and “doing good”: Marketing’s power in the TMT and corporate social responsibility

Is doing bad always punished? A moderated longitudinal analysis on corporate social irresponsibility and firm value

Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness: the moderating effect of psychological ownership

The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness

A new look at returns of information technology: firms’ diversification to IT service market and firm value

Knowledge Governance in Overseas Risk Intelligence Cooperation

Wenbin Sun Information

University

Position

___

Citations(all)

1180

Citations(since 2020)

1045

Cited By

414

hIndex(all)

15

hIndex(since 2020)

15

i10Index(all)

16

i10Index(since 2020)

16

Email

University Profile Page

Rockhurst University

Google Scholar

View Google Scholar Profile

Wenbin Sun Skills & Research Interests

Marketing

Business

CSR

Data Analytics

Top articles of Wenbin Sun

Title

Journal

Author(s)

Publication Date

Sustaining firm sustainability endeavors: The role of international diversification on firm CSR capability

Journal of Cleaner Production

Wenbin Sun

Xiaobo Xu

2023/8/1

Firm governance and functional strengths: the impact of board diversity on firm marketing capability

British Journal of Management

Wenbin Sun

Xiaobo Xu

Rahul Govind

2022/10

A new understanding of marketing and “doing good”: Marketing’s power in the TMT and corporate social responsibility

Journal of business ethics

Wenbin Sun

Rahul Govind

2022/2

Is doing bad always punished? A moderated longitudinal analysis on corporate social irresponsibility and firm value

Business & Society

Wenbin Sun

Zhihua Ding

2021/9

Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness: the moderating effect of psychological ownership

Resources, Conservation and Recycling

Zhihua Ding

Jing Sun

Yawei Wang

Xuehui Jiang

Rong Liu

...

2021/5/1

The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness

Journal of Cleaner Production

Rong Liu

Zhihua Ding

Yawei Wang

Xuehui Jiang

Xin Jiang

...

2021/3/15

A new look at returns of information technology: firms’ diversification to IT service market and firm value

Information Technology and Management

Wenbin Sun

Zhihua Ding

Xiaobo Xu

2021/3

Knowledge Governance in Overseas Risk Intelligence Cooperation

Management for Sustainable and Inclusive Development in a Transforming Asia

Yuan Ding

Wenbin Sun

2021

Board structure and firm capability: An environment-embedded relationship between board diversity and marketing capability

Industrial Marketing Management

Wenbin Sun

Zhihua Ding

Joseph Price

2020/10/1

Corporate social responsibility and cash flow volatility: The curvilinear moderation of marketing capability

Journal of Business Research

Wenbin Sun

Yuan Ding

2020/8/1

How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior

Journal of Cleaner Production

Xin Jiang

Zhihua Ding

Xiuping Li

Jing Sun

Yanling Jiang

...

2020/2/10

Internationalization and firm default risk: The roles of environmental dynamism and marketing capability

Wenbin Sun

Zhihua Ding

Xiaobo Xu

Kacie Cui

2020/12/1

See List of Professors in Wenbin Sun University(Rockhurst University)