Wan-Nurisma Ayu Wan-Ismail

Wan-Nurisma Ayu Wan-Ismail

Universiti Utara Malaysia

H-index: 3

Asia-Malaysia

About Wan-Nurisma Ayu Wan-Ismail

Wan-Nurisma Ayu Wan-Ismail, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at Universiti Utara Malaysia, specializes in the field of Conspicuous Consumption, Consumer Behavior, Cross-cultural Management, International Management, Values Orientation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Conspicuous Consumption: Is It Relevant to Muslimah Fashion Industry in Malaysia?(S/O 13936)

BUY OR NOT TO BUY: UNDERSTANDING THE CONSUMER PURCHASING BEHAVIOR ON COSMETIC AND PERSONAL CARE PRODUCTS

A New World: Embracing Change and Building Resilience

THE INFLUENCE OF MASCULINE VS FEMININE ON CONSUMPTION BEHAVIOUR

Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

Tastiway’s Export Strategy

Wan-Nurisma Ayu Wan-Ismail Information

University

Position

Senior Lecturer Department of International Business

Citations(all)

86

Citations(since 2020)

82

Cited By

108

hIndex(all)

3

hIndex(since 2020)

3

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Universiti Utara Malaysia

Google Scholar

View Google Scholar Profile

Wan-Nurisma Ayu Wan-Ismail Skills & Research Interests

Conspicuous Consumption

Consumer Behavior

Cross-cultural Management

International Management

Values Orientation

Top articles of Wan-Nurisma Ayu Wan-Ismail

Title

Journal

Author(s)

Publication Date

Conspicuous Consumption: Is It Relevant to Muslimah Fashion Industry in Malaysia?(S/O 13936)

Wan Nurisma Ayu Wan Ismail

2023

BUY OR NOT TO BUY: UNDERSTANDING THE CONSUMER PURCHASING BEHAVIOR ON COSMETIC AND PERSONAL CARE PRODUCTS

A New World: Embracing Change and Building Resilience

Wan-Nurisma Ayu Wan-Ismail

Mia Zulfah

2022/11

A New World: Embracing Change and Building Resilience

International Studies (ICIS)

Wan-Nurisma Ayu Wan-Ismail

Alisha Ismail

Siti Darwinda Mohamed Pero

Mohammad Zaki Ahmad

Aminurrasyid Yatiban

2022/11

THE INFLUENCE OF MASCULINE VS FEMININE ON CONSUMPTION BEHAVIOUR

A New World: Embracing Change and Building Resilience

Wan-Nurisma Ayu Wan-Ismail

2022/11

Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

Asia Pacific Journal of Marketing and Logistics

Norhayati Zakaria

Wan-Nurisma Ayu Wan-Ismail

Asmat-Nizam Abdul-Talib

2020/5/28

Tastiway’s Export Strategy

UUM PRESS

Alisha Ismail

Narentheren Kaliappena

Wan Nurisma Ayu Wan Ismaila

2020

See List of Professors in Wan-Nurisma Ayu Wan-Ismail University(Universiti Utara Malaysia)