Vinod Venkatraman

Vinod Venkatraman

Temple University

H-index: 29

North America-United States

About Vinod Venkatraman

Vinod Venkatraman, With an exceptional h-index of 29 and a recent h-index of 23 (since 2020), a distinguished researcher at Temple University, specializes in the field of Decision making, Neuroeconomics, Consumer Neuroscience, Sleep deprivation, Aging.

His recent articles reflect a diverse array of research interests and contributions to the field:

Neurodevelopmental Theories of Adolescent Decision Making: Overview and Implications for Consumer Behavior

Planning-to-binge: Time allocation for future media consumption.

Face masks influence emotion judgments of facial expressions: a drift–diffusion model

The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness

Making Ads Stick: Role of Metaphors in Improving Advertising Memory

Writing research funding applications

Gray Area: How to Support Older People in Making Better Decisions

Relative effectiveness of print and digital advertising: a memory perspective

Vinod Venkatraman Information

University

Position

Fox School of Business

Citations(all)

5553

Citations(since 2020)

2425

Cited By

4131

hIndex(all)

29

hIndex(since 2020)

23

i10Index(all)

38

i10Index(since 2020)

34

Email

University Profile Page

Temple University

Google Scholar

View Google Scholar Profile

Vinod Venkatraman Skills & Research Interests

Decision making

Neuroeconomics

Consumer Neuroscience

Sleep deprivation

Aging

Top articles of Vinod Venkatraman

Title

Journal

Author(s)

Publication Date

Neurodevelopmental Theories of Adolescent Decision Making: Overview and Implications for Consumer Behavior

Elizabeth Beard

Vinod Venkatraman

Jason Chein

2024

Planning-to-binge: Time allocation for future media consumption.

Journal of Experimental Psychology: Applied

Joy Lu

Uma R Karmarkar

Vinod Venkatraman

2023/6/15

Face masks influence emotion judgments of facial expressions: a drift–diffusion model

Scientific Reports

W Craig Williams

Eisha Haque

Becky Mai

Vinod Venkatraman

2023/5/31

The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness

Psychology & Marketing

Davide Baldo

Vaidyanathan S Viswanathan

Richard J Timpone

Vinod Venkatraman

2022/10

Making Ads Stick: Role of Metaphors in Improving Advertising Memory

Journal of Advertising

Elizabeth Beard

Nicole M Henninger

Vinod Venkatraman

2022/6/27

Writing research funding applications

Adam Lindgreen

C Anthony Di Benedetto

Camilla Verdich

Joëlle Vanhamme

Vinod Venkatraman

...

2021/5/20

Gray Area: How to Support Older People in Making Better Decisions

William H Hampton

2021

Relative effectiveness of print and digital advertising: a memory perspective

Journal of Marketing Research

Vinod Venkatraman

Angelika Dimoka

Khoi Vo

Paul A Pavlou

2021/10

Do adolescents always take more risks than adults? A within-subjects developmental study of context effects on decision making and processing

Plos one

Gail M Rosenbaum

Vinod Venkatraman

Laurence Steinberg

Jason M Chein

2021/8/2

REDEFINING EMOTION

Manuel Garcia-Garcia

Ornella Goddard

Vinod Venkatraman

2021/7

Disrupting Dual Systems: A Dynamic Decision-Making Framework for Human Behavior

Fox School of Business Research Paper Forthcoming

Vinod Venkatraman

John Wittenbraker

2020/5/21

Does Partisan Bias Modulate Neural Processing of Political Information? An Analysis of the Neural Correlates of Corruption and Positive Messages

Political Psychology

L.A. Casado-Aranda

V. Venkatraman

J. Sánchez-Fernández

T Luque-Martínez

2019/4/7

Neural Correlates of Decision Variables and Strategic Preferences

Vinod Venkatraman

Elizabeth C Beard

2020

Adaptivity in Decision-Making Strategies across Age: Process Insights and Implications

Journal of Marketing Behavior

Vinod Venkatraman

Sangsuk Yoon

2020/12/20

Effects of Age on Risky and Intertemporal Choices: Decision Strategies and Real-World Implications

The Aging Consumer: Perspectives from Psychology and Marketing

William H Hampton

Vinod Venkatraman

2020/10/1

Erratum: Li et al.,“Reason’s Enemy is Not Emotion: Engagement of Cognitive Control Networks Explains Biases in Gain/Loss Framing”

The Journal of Neuroscience

Rosa Li

David V Smith

John A Clithero

Vinod Venkatraman

R McKell Carter

...

2020/6/24

See List of Professors in Vinod Venkatraman University(Temple University)

Co-Authors

H-index: 126
Paul A. Pavlou

Paul A. Pavlou

University of Houston

H-index: 79
Daniel Ansari

Daniel Ansari

Western University

H-index: 78
Scott Huettel

Scott Huettel

Duke University

H-index: 77
James Bettman

James Bettman

Duke University

H-index: 76
Michael Chee

Michael Chee

National University of Singapore

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