Vinamra Jain

Vinamra Jain

Amity University

H-index: 4

Asia-India

About Vinamra Jain

Vinamra Jain, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Amity University, specializes in the field of Marketing, Retail, Consumer/Buying Behavior, Sensory Marketing, Tourism Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Digital Health Services with Special Reference to Adoption of m Health Applications

Fighting Pandemic: The Mobile Application Way (a Case of the Aarogya Setu App)

Technology A Sustainable Disrupter for Indian Unorganised Retail

Multidisciplinary Perspectives Towards Building a Digitally Competent Society

The antecedents and consequences of brand experience and purchase intention

A book review on “The luxury strategy: Break the rules of marketing to build luxury brands”

Sensory marketing: an innovative marketing strategy to sustain in emerging markets

Vinamra Jain Information

University

Position

Amity Business School

Citations(all)

132

Citations(since 2020)

96

Cited By

73

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

4

i10Index(since 2020)

3

Email

University Profile Page

Amity University

Google Scholar

View Google Scholar Profile

Vinamra Jain Skills & Research Interests

Marketing

Retail

Consumer/Buying Behavior

Sensory Marketing

Tourism Marketing

Top articles of Vinamra Jain

Title

Journal

Author(s)

Publication Date

Digital Health Services with Special Reference to Adoption of m Health Applications

Pooja Sehgal Tabeck

Vinamra Jain

2024/1/18

Fighting Pandemic: The Mobile Application Way (a Case of the Aarogya Setu App)

Emerging Economies Cases Journal

Pooja Sehgal Tabeck

Vinamra Jain

2022/12

Technology A Sustainable Disrupter for Indian Unorganised Retail

Pooja Sehgal Tabeck

Vinamra Jain

Ashok Sharma

2022/3/10

Multidisciplinary Perspectives Towards Building a Digitally Competent Society

Sanjeev Bansal

Vandana Ahuja

Vijit Chaturvedi

Vinamra Jain

2022/6/17

The antecedents and consequences of brand experience and purchase intention

International Journal of Electronic Business

Mahima Shukla

Ashok Sharma

Richa Misra

Vinamra Jain

2021

A book review on “The luxury strategy: Break the rules of marketing to build luxury brands”

JIMS8M: The Journal of Indian Management & Strategy

Vinamra Jain

2020

Sensory marketing: an innovative marketing strategy to sustain in emerging markets

International Journal of Public Sector Performance Management

Vinamra Jain

Manvi Khandelwal

Ashok Sharma

2020

See List of Professors in Vinamra Jain University(Amity University)