Veronika Tarnovskaya

Veronika Tarnovskaya

Lunds Universitet

H-index: 14

Europe-Sweden

About Veronika Tarnovskaya

Veronika Tarnovskaya, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at Lunds Universitet, specializes in the field of marketing, branding, marketing strategy, sustainability, emerging markets.

His recent articles reflect a diverse array of research interests and contributions to the field:

Ethical Leadership in Sustainable Development: H&M and Water Management

Market shaping MNCs in emerging markets-stakeholder engagement and the role of embeddedness

Multinationals with a Proactive CSR Approach

Sustainability as the Source of Competitive Advantage. How Sustainable is it?

IKEA: Expanding in Russia

Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets

Organizational resilience and internal branding: investigating the effects triggered by self-service technology

Proactive corporate sustainability via social innovation—A case study of the Hennes & Mauritz grand challenge in Bangladesh

Veronika Tarnovskaya Information

University

Position

___

Citations(all)

945

Citations(since 2020)

365

Cited By

936

hIndex(all)

14

hIndex(since 2020)

11

i10Index(all)

17

i10Index(since 2020)

12

Email

University Profile Page

Lunds Universitet

Google Scholar

View Google Scholar Profile

Veronika Tarnovskaya Skills & Research Interests

marketing

branding

marketing strategy

sustainability

emerging markets

Top articles of Veronika Tarnovskaya

Title

Journal

Author(s)

Publication Date

Ethical Leadership in Sustainable Development: H&M and Water Management

Daniel Tolstoy

Sara Melén Hånell

Veronika Tarnovskaya

2023/10/2

Market shaping MNCs in emerging markets-stakeholder engagement and the role of embeddedness

Industrial Marketing Management

Janina M Schaumann

Veronika Tarnovskaya

2023/10/1

Multinationals with a Proactive CSR Approach

Sara Melén Hånell

Daniel Tolstoy

Veronika Tarnovskaya

2023/10/2

Sustainability as the Source of Competitive Advantage. How Sustainable is it?

Veronika Tarnovskaya

2023/10/2

IKEA: Expanding in Russia

Ulf Elg

Anna Jonsson

Veronika Tarnovskaya

2022

Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets

International Marketing Review

Sara Melén Hånell Veronika Tarnovskaya

Daniel Tolstoy

2022/4

Organizational resilience and internal branding: investigating the effects triggered by self-service technology

Journal of Brand Management

Galina Biedenbach

Thomas Biedenbach

Peter Hultén

Veronika Tarnovskaya

2022/4/7

Proactive corporate sustainability via social innovation—A case study of the Hennes & Mauritz grand challenge in Bangladesh

Sustainability

Veronika Tarnovskaya

Sara Melén Hånell

Daniel Tolstoy

2022/1/6

The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets

Sustainability

Veronika Tarnovskaya

Sara Melén Hånell

Daniel Tolstoy

2021/12/29

See List of Professors in Veronika Tarnovskaya University(Lunds Universitet)